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Tesla Motors Announces Prices For Their Upcoming Models
Shivetya writes with a list of prices for upcoming models from Tesla, noting that "they aren't cheap and the prices are listed assuming the $7500 tax credit. A 160-mile range S will set you back $49,900, the 230-mile is at $59,000, and the 300-mile range S will cost $69,000. Battery sizes are 40, 60, and 85kwh respectively. For your money these cars also include a very large seventeen-inch touchscreen. Is this the electric car you've been waiting for or another rich person's toy?"
It accelerates faster than a Porsche 911 and has other luxury features. Ergo it's a rich person's toy. That said, given the performance, the prices seem competitive, even ignoring fuel costs. From a cursory glance at the Porsche website, a new 911 costs around $80k in the U.S. with an estimated range of ~300 miles. Had to use fuel economy estimates for previous years since 2011 is an entirely new platform and the corporate site doesn't publish fuel economy numbers. My issue with the all-electrics is battery replacement. Figure you're plunking down at least $10k at the end of that 8 year warranty to replace your battery.
It's $49.9k *after* the tax credits, so it's not actually $40k. Let's call it $50k to be safer.
The thing is, the Roadster cost $109k, so this is already a huge price drop compared to that. That's been Tesla's strategy all along. The new tech will initially be expensive, so sell it as a premium product and use the revenues from that to develop the tech farther, driving down the cost. They've said that this is a three-phase process, and the model S is the second phase. Even the difference between $109k and $50k is a big one, and it brings the pricing into the affordable range for a much larger number of people, particularly if leasing is considered.
Comparing it to other similar cars, it's not a bad deal either. The Nissan Leaf sells for ~$35k, with a 24 kWh battery. The basic model S sells for ~$50k, with a 40 kWh battery, and is a higher-end vehicle. The range is substantially improved, and there's the (very expensive) option for larger batteries that get it within shouting distance of the range of a gasoline vehicle.
Anyhow, the point was that the model S opens up a much larger market to Tesla, which will give them the revenue and scale to work on the third phase of their plan, an electric car that is cheap enough that it can be afforded by the average person. The Roadster was $109k, the Model S was $50k, and they're planning for their third phase, codenamed BlueStar, to sell for $30k. That's not going to compete with a Toyota Yaris/Vitz, but it could compete favourably with a Camry or Avalon, perhaps. They were originally talking about getting the BlueStar out in 2013-2014, but they're now talking about being able to do it in 2015-2016. I'd imagine that battery pricing/technology is the primary limiting factor at this point.
The main problem i have is that electric cars are old tech. They shouldn't be niche items anymore. Hell, i got so sick of waiting, i built my own. For under $3,000.