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Inside Obama's Twitter Blitz On the Payroll Tax

Hugh Pickens writes "Brandon Rittiman reports that White House officials launched a Twitter campaign Tuesday to put pressure on Congress to reach a deal extending the payroll-tax cut. Using the Twitter hashtag #40dollars, the White House successfully got thousands of people to respond and explain what a $40 cut to each paycheck would mean to them personally. By Wednesday morning, the #40dollars hashtag started 'trending,' which is what happens when Twitter's algorithms see a topic suddenly surge. It's not easy to create that kind of surge, but the White House has 2.5 million Twitter followers to call upon. Macon Phillips, the President's Director of Digital Strategy, says his team has managed to get a few Twitter topics to rise to the level of 'trending' before — most notably when they began tweeting about the death of Osama bin Laden. 'What's very important about a social-media campaign like this is that regular people are making the point about how this would affect them. It's not us here in Washington trying to argue on their behalf.' says Phillips. 'The #40dollars campaign puts a face on that amount to demonstrate the payroll tax cut's real-world impact on middle-class families.'"

3 of 294 comments (clear)

  1. Using the media to hide the impact by drainbramage · · Score: 5, Interesting

    Isn't thei tax the source of funding for SSI?
    It looks like saying "I'm cutting the payroll tax" == "I'm bankrupting SSI faster than ever!"
    SSI is in the red, this will not help, it will hurt 'real-world' 'middle-class families'.
    This goes well past obfuscation and looks like intentional dishonesty to me.
    This will hurt everyone.

    --
    No brain, no pain.
  2. Re:But by Osgeld · · Score: 5, Interesting

    As a fairly regular FOX radio news listener (know thy enemy and all that rot) I can assure you that this IS the tripe they spit out on a daily basis ... which is what the parent post stated, not REP vs DEM's.

    If nothing else its the more vocal nutters from the TP that are harping every single day that things like extending unemployment during a very high period of unemployment is a terrible thing to do as it encourages dependence, but giving tax breaks to people / companies that already exploit every single loophole in loopholes is a 100% sure fire way to grow the economy.

    I am personally somewhere in the middle, yes people do not need to be accustom to a handout, but giving megacorp a break is just going to help Brazil, India and China cause at the end of the day their only goal is to squeeze every single ounce of profit that they possibly can by any means necessary.

  3. Re:But by artor3 · · Score: 4, Interesting

    No Democrat has ever claimed that all tax cuts are evil. That's just a flagrant lie. By contrast, the Republicans do claim that taxes are always bad and should only ever go down. So why are they set against this one?

    Answer: They're not. They're just taking hostages, again. Just as when they secured the extension of the Bush tax cuts on the rich by threatening to cut off unemployment benefits around this time last year. Or when they forced cuts to discretionary spending by threatening to force the country into default. This time they're trying to secure a new oil pipeline, and probably other concessions, by threatening to raise taxes on the middle class.