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Google and Mozilla: Partners, Not Competitors

Much has been said about the (perceived) rivalry between Chrome and Firefox, but Google engineer Peter Kasting had enough when he read an article trying to discern Google's true motives for signing a new Firefox search deal. Kasting posted to Google+ to clarify what value the company sees in funding a "rival" browser. Quoting: "People never seem to understand why Google builds Chrome no matter how many times I try to pound it into their heads. It's very simple: the primary goal of Chrome is to make the web advance as much and as quickly as possible. That's it. It's completely irrelevant to this goal whether Chrome actually gains tons of users or whether instead the web advances because the other browser vendors step up their game and produce far better browsers. Either way the web gets better. Job done. The end. So it's very easy to see why Google would be willing to fund Mozilla: Like Google, Mozilla is clearly committed to the betterment of the web, and they're spending their resources to make a great, open-source web browser. Chrome is not all things to all people; Firefox is an important product because it can be a different product with different design decisions and serve different users well."

37 of 151 comments (clear)

  1. Google and Mozilla by InterestingFella · · Score: 5, Insightful

    So it's very easy to see why Google would be willing to fund Mozilla

    That is true, but not for the reasons stated. Google is paying Mozilla around $100 million of commissions per year. By the very nature of the deal that relationship is poisoned. Note that Peter is an engineer, and it is very easy to say they want "better web" and stuff like that, but if Google could avoid paying $100 million a year, they would do so. It's better to put that money into their own product, and they really want to do that, but they can't because they would lose users. Google profits from the deal, but at the same time they would want to improve their own market so they don't need to pay anyone else in future.

    1. Re:Google and Mozilla by theweatherelectric · · Score: 5, Informative

      Google is paying Mozilla around $100 million of commissions per year.

      It's now around $300 million a year.

    2. Re:Google and Mozilla by devitto · · Score: 3, Interesting

      Gaaaah! Yes, but your counter-critism is even more flawed.
      Do you think that $100/$300m is a goodwill gift? No!
      The key points are:
      a) Mozilla are not a search company.
      b) Google make the vast proportion of their profit from search.
      c) This contract brings in very significant additional revenue to Google.
      d) It keeps that very significant market share away from it's competitor(s).

      So no matter how much people think Google want a browser war, they'd over the moon if Firefox gained 100% market share - because their search revenue is what this is all about.

      The bottom line is that apart from the engineering advancements in browser technology (which is a key enabling factor to grow revenue in the other Google products) as long as firefox+chrome has a greater market share than chrome or firefox alone, Google really don't care if the userbase split is 50:50 or 1:100.

      Remember MS didn't, and don't make IE because it's a nice idea - they quickly realised that the OS and the Apps (99% of there revenue at the time) were not important in a Web 1.0 world, and so they needed to control that space urgently and entirely, which at one point was very successful. They then moved into locking business into web-enabled technologies (e.g. Sharepoint) to hinder large migrations to Apple (or HP/Dell on linux) plus web solutions.
      IMO, MS is basically held up by it's marketing and stong sales channels at the moment - if these sales channels all started shipping with Linux (+Office etc.) it could all come down like a big house of cards. That's a big 'if' - but that's also a very big fall.

    3. Re:Google and Mozilla by Dr.+Spork · · Score: 5, Insightful

      ...if Google could avoid paying $100 million a year, they would do so. It's better to put that money into their own product...

      Not really. They're paying that money in order to be able to fight MSIE/Bing with two sharp weapons instead of one. If they cut off Firefox's oxygen and pumped the $100 million into Chrome, the pressure on MSIE would shrink and not grow. So this absolutely is a wise investment.

    4. Re:Google and Mozilla by Anonymous Coward · · Score: 3, Insightful

      Google's market is advertisers. Google's conpetitors are other advertisers. Google's competitors are other eeb advertisers.
      Chrome and firefox are a means to an end. Google is thinking out a little bit more than most money people, wanting to (poor analogy alert) raise the tide, knowing full well it floats a lot of other boats besides its own, rather than justvtrying to hog up all of the harbor docking slips for itself.
      It still sees itself in a sea of plenty, rather than trying to be the only one left on the life raft.

    5. Re:Google and Mozilla by c · · Score: 3, Insightful

      > Google profits from the deal, but at the same time they would want to improve their
      > own market so they don't need to pay anyone else in future.

      $100 million (or $300m, or whatever it is these days) is money well spent to keep Microsoft fighting a two front war in the browser market. Because if they ever get another stranglehold on the browser, Google and pretty much anyone else who depends on a free and open web is seriously fucked.

      --
      Log in or piss off.
    6. Re:Google and Mozilla by arkhan_jg · · Score: 4, Insightful

      but if Google could avoid paying $100 million a year, they would do so. It's better to put that money into their own product, and they really want to do that

      Why? If you assume that most of that money goes into paying for engineers and developers and distribution costs, why is it axiomatic that they must also be employed by google? If the work is good, and gets additional users to use a quickly developing browser instead of say, IE6, then mission accomplished. Firefox takes different decisions and has different emphasis than google, so if your stated goal is a well developed advancing client base, it makes sense to fund a 'competitor' in that the two different projects with different histories will meet the needs of more people than a single browser team can. Firefox has built up a lot of trust by ordinary users the last few years, a number of whom don't trust google enough to install their browser. It wasn't safari or opera that broke the back of the IE dominance, it was mozilla by offering a markedly more functional browser - and that has forced microsoft to resume work on their browser and compete again.

      And after all, google tries to make advanced, compelling web apps in order to plonk adverts in as front as many eyes as possible. As any web developer who's had to build their site, and then break bits of it for IE6 in the last decade can appreciate, advanced browsers make it a hell of a lot easier to do that regardless of the name in the titlebar. And this is what microsoft feared and tried to stop for years - web-based, standards compliant advanced apps that run on any platform. When the browser is the platform, who cares what OS it runs on; and thus who needs to keep paying such extortionate prices for windows, and by extension, office? Obviously we're not there yet, and there will always be heavy duty stuff that can't be OS agnostic, but for most people, most of the time, it's becoming far less important what OS you have as long as it runs say, webmail, facebook and whatever sites you personally hang out on. We've cloud books, cloud music, cloud films, cloud email, cloud document apps, cloud productivity apps of whatever stripe, online banking, social networking, cloud photos, the list just keeps on growing. Just look at the roaring growth of smartphones, netbooks and tablets - most of what they're used for is a browser, apps that's basically some form-factor specific UI that gets or dumps everything onto some html5 website, or games.

      Competition is good, and it means that people who aren't google can come up with ideas that we can all then benefit from, including google themselves. It's good that google themselves realise that.

      --
      Remember kids, it's all fun and games until someone commits wholesale galactic genocide.
    7. Re:Google and Mozilla by datavirtue · · Score: 3, Interesting

      Indeed, Chrome has put a lot of pressure on Microsoft. Then again, everything Google does puts pressure on Microsoft. Ironically, Microsoft could have ignored all of this and focused on their core business (OS, Enterprise services, and server platforms). Hell, they could have even stopped producing a browser, shed the distraction, and continued on unabated. Now they are mired in a fight against many others in the industry, all of whom are leaders in their respective service or tech while Microsoft is an also-ran. You would think the stock holders would have some words.

      --
      I object to power without constructive purpose. --Spock
    8. Re:Google and Mozilla by Anonymous Coward · · Score: 2, Insightful

      They have, but they didn't enough money to hunt down and kill every retard like you who runs 100 tabs and/or has 20 extensions installed and/or doesn't report on the bug tracker.

  2. No, Google like diversity by Cyberax · · Score: 3, Insightful

    Nope. Google understands that diversity is good. If there's just Chrome vs. SomethingElse then the company behind SomethingElse might gain advantage by introducing incompatible features. If there's Chrome vs. Firefox vs. Opera vs. IE vs. .... then there is less probability of this happening. And Google really depends on the open Web.

    And Google seems to be more than capable of actually competing with other companies rather than locking users into their products.

    And $100 mil.? That's just a small change for Google.

    1. Re:No, Google like diversity by hairyfeet · · Score: 4, Interesting

      Uhhhh...that don't make any sense friend as it isn't like MSFT and Apple where if Apple went tits up in the 90s MSFT stood there alone with a big old bullseye. If Mozilla closed shop tomorrow you'd still have Chromium AND Opera AND Safari AND IE AND Dragon AND probably another half a dozen I haven't thought of. Google is about as far from risking antitrust on the browser front as they can get and i'd argue if anything we are swimming in choices more than we have ever had before.

      No lets cut through the bullshit and get to the real truth okay? Its not about "advancing the web" or any of that other bullshit its about two things and two things only: Advertising revenue and market share, plain and simple. All of Google's products come down to one thing, selling ads. Even with their numbers declining Mozilla brings them a LOT of eyeballs. if they didn't buy those eyeballs MSFT would have been more than happy to buy those eyeballs so Google shelled out, plain and simple.

      Don't you just wish that once, just once, they'd quit with the marketspeak and just tell the truth? I mean how refreshing would it have been for them to say "We make money from ads and searches and Mozilla brings us more revenue, what's to understand?' and left it at that?

      --
      ACs don't waste your time replying, your posts are never seen by me.
    2. Re:No, Google like diversity by Anonymous Coward · · Score: 5, Insightful

      Actually the really nice thing with google is that they can advance the web and at the same time make tons of money. More power to them. Making money aint bad at all. Since consumers aren't damaged in any way (quite the opposite), i'm all for what they are doing.

    3. Re:No, Google like diversity by larry+bagina · · Score: 2

      Google didn't up the price from $100 million/year to $300 million per year because firefox keeps away the monopoly man. They upped the price to cock-block Microsoft/Bing. If they're losing money to block a competitor, that's a far worse monopoly issue than a poorly managed browser losing market share.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    4. Re:No, Google like diversity by theArtificial · · Score: 2

      Remind me how they have a monopoly on search and browsers again? If you choose to use their services and install their browser because it's a better product it doesn't make Google a monopoly. If I'm following your logic correctly then does McDonalds have a monopoly on hamburgers?

      --
      Man blir trött av att gå och göra ingenting.
    5. Re:No, Google like diversity by bonch · · Score: 3, Interesting

      And Google seems to be more than capable of actually competing with other companies rather than locking users into their products.

      You are the product; advertisers are the users. In the realm of web advertising, Google has a huge monopoly and is being investigated for antitrust abuse.

    6. Re:No, Google like diversity by hairyfeet · · Score: 4, Insightful

      Dude you never tried the Dragon? it fucking rocks man! It by default (you can change it on install or after in options if you wish) will set it up so the browser and ONLY the browser uses the Comodo secure DNS which is not only excellent at blocking malware and driveby sites but if your regular DNS goes down its easy to spot with Comodo using a different DNS. It also supports all the chrome extensions like ABP and ForecastFox, is VERY fast and most importantly (at least for me) there is NO tracking. They remove ALL the google ID and phone home behavior of Chrome. You should try it, they even have an option on install that will make it portable and install to a thumbdrive if you wish. Just a rock solid browser and since switching my customers over i haven't heard a single complaint as they all just love the speed and ease of use!

      Now this is OT but this is something that most folks forgets about that needs to be said: Today i invited a guy down the hall to Xmas dinner with my family, I just assumed everyone here would have somewhere to go but when the guy invited me to go with him to try to find a food joint open on Xmas it hit me the guy literally had nobody, nobody at all that gave a damn. I get to talking to him and his whole family is dead and the few that are left are distant kin that probably wouldn't even bother to show up to the man's funeral. So I told him to hop in the truck and I'd take him where we would get some REAL food, brought him out to my mom's and had a real old fashioned Xmas dinner with roast turkey and beef, all the fixings, and pies and pudding for dessert. I swear he ate like 3 helpings and was just thanking us over and over because i found out later his Xmas dinner was gonna be a TV dinner.

      So on this holiday when so many of us have so much, family and friends, GFs/wives, more tech junk than we could ever use (I just counted and I'm up to 4 PCs and a netbook, how did THAT happen?) please don't forget to ask around and make sure that those around you aren't spending this Xmas alone because that is just damned depressing. After supper i loaded a couple of dozen movies off my USB drive onto his PC for him to watch and mom loaded him down with leftovers so at least i know they'll be one less person out there that had to have a sucky Xmas simply because nobody gave a damn. So do your little part to make this world a better place, okay?

      --
      ACs don't waste your time replying, your posts are never seen by me.
  3. Peter Kasting [conviniently] excluded one tidbit by bogaboga · · Score: 4, Interesting

    It's completely irrelevant to this goal whether Chrome actually gains tons of users or whether instead the web advances because the other browser vendors step up their game and produce far better browsers

    I am sure this is what he has in mind:

    It's important for Chrome to actually gain tons of users because that potentially creates more search traffic for us, complementing our efforts with Android on the mobile front.

    In fact, Chrome's current momentum, which has enabled it to grab more than the initial goal of 10% worldwide usage does not hurt at all.

    Someone should tell this engineer that we know what he's thinking.

  4. The browser isn't the game. by sgt+scrub · · Score: 3, Insightful

    I find it hard to believe anyone really thinks letting Mozilla die would be a benefit to Google. It doesn't take a doctorate in Sociology to know people like choice. If they are limited in choices the more likely the choices become "the greater between" style evil. eg Nutscrape v. Internut Exploder. There were fans on both sides. There were haters of the other side. And more importantly, there were haters of both because there were little alternatives (at the time). What Google wants is not to get any of that hate. Keeping them a player and a partner improves the real game, traffic to Google. How people get there is unimportant.

    --
    Having to work for a living is the root of all evil.
  5. Its the money, stupid! by Rockoon · · Score: 4, Insightful

    Nope. Google understands that diversity is good.

    You got modded insightful but slashdot just had a story about that very thing, What do we do when the internet mob is wrong?

    Extraordinary claims requires extraordinary evidence. Until such time, there is no reason to believe that its about anything other than the money.

    If there's Chrome vs. Firefox vs. Opera vs. IE vs. ....

    Well you just blew it right there. Google always defaults new services to browser sniffing and disallowing Opera, even though when Opera pretends to be Firefox that things just work. Could that be because of a small market share, and thus no money inventive, so try hard to get Opera users on Chrome? Yeah.

    --
    "His name was James Damore."
    1. Re:Its the money, stupid! by hedwards · · Score: 2

      That's not extraordinary, they realize that if they kill funding to Mozilla that they'll almost certainly be slapped with an antitrust lawsuit and could very easily wind up being broken up. It would take some incredible hutzpah for them to even try and risk that, there's just way too little to be gained for the risk.

  6. Google funds ad vector for $300 million / year by Anonymous Coward · · Score: 5, Insightful

    Google engineer demonstrates why he's in engineering rather than marketing or sales. Details at 11.

    Google is spending $300 million / year to:

    - Make sure that users of the popular Firefox browser continue to see Google's search engine, and thus Google's ads by default.

    - Make sure that Firefox users continue to NOT see Microsoft's ads by default.

    End of story. There's no magnanimity here, no making the world a better place. Just business. For that, $300 million / year sounds like a bargain.

    Think about it. How much do you think Google pays Apple to make sure that Google is the default search engine for Mobile Safari? Think that Apple does that for free? Same exact deal with Firefox. But throw in a quaintly deluded engineer's explanation of things.

  7. Re:Oh no! by Anonymous Coward · · Score: 3, Funny

    I didn't know God was a monopolistic ad-broker.

    He always was: "for you shall not worship any other god, for the LORD, whose name is Jealous, is a jealous God" (Exodus 34:14)

  8. Re:First they laugh at you by Kjella · · Score: 2

    How would I now know if decisions are made because of what users want or of what google wants?

    Why should it be the way users want? If Red Hat pays people to work on the kernel, they work on what Red Hat want not what "users" in general want. If Google pays Firefox's bills, why wouldn't they be doing what Google wants? Apart from the extremely small minority that's contributed to Firefox, most of their users are simply product like TV viewers. The money made = number of people watching * number of ads, it never makes sense to made of those zero because then the total is obviously also zero. In other words, Only instead of being a means to serve ads, they're a means to serve search requests that serve ads. The only different is that being OSS, you can fork and go your own pay. Or pay them to go your way. But they don't become your pets to commandeer around just because you use the product, OSS or not.

    --
    Live today, because you never know what tomorrow brings
  9. Re:Then why not support Opera in their services? by Beelzebud · · Score: 3, Informative

    And tried to charge money for them, when others were starting to offer them for free. Every time a thread about browsers is posted here, some member of the Opera team comes on here to tell us how Opera had everything first. Well, I'll give you that. Opera introduced me to tabbed browsing, and I loved it. Then they put ads in the fucking browser unless you paid for it, and I found a different browser.

  10. they are nothing alike by TheGratefulNet · · Score: 4, Interesting

    Like Google, Mozilla is clearly committed to the betterment of the web

    mozilla is a foundation to promote software.

    google is a COMPANY whose goal i to PROMOTE ITSELF.

    stop playing the fool, people. google is not out to help you. they are out to make a profit.

    the biggest con is that google created a marketing jingle (sans tune) that goes 'do no evil'. its a lie and most of us knew this from the very start. a company (in america, especially) HAS to be profitable and has to be absent of ethics (well, its not a must-have but it surely helps).

    google wants lock-in and they want to serve ads. they are NOT doing things 'to better the internet'. almost everywhere I go (on major websites) when I visit some i/o happens and goes to google. when I order electronic parts, some googleapis site gets triggered! I can't escape google even if I tried, and I have most of their domains blocked.

    google is quite quite evil. every one of their plans should be carefully inspected and the real motivations exposed.

    yeah yeah, the kids working there get free lunches and shirts. they are bribed to look the other way and they're in their own little bubble, insulated from much of the rest of the world.

    google, like the devil, has a great accomplishment: convincing the world that they are not evil. ooooh, shiny websites! they CLEARLY have our interests at heart.

    pathetic how we eat up this drivel.

    google is the new microsoft. make no mistake who your friends are. google would sell you out as fast as facebook would. neither are your 'friends'.

    --

    --
    "It is now safe to switch off your computer."
    1. Re:they are nothing alike by Anonymous Coward · · Score: 2, Insightful

      > google is not out to help you. they are out to make a profit

      the two motives are not mutually exclusive

      >google wants lock-in

      how exactly are they locking anyone in? they provide functionality to export your information out of their system. for everything they offer, there's no shortage of alternatives. i just don't see the 'lock in' that you're blathering about.

      >CLEARLY have our interests at heart.

      well, you could argue that NO company has your interests at heart. If so, how do you function in this country believing that?

  11. Re:whatever google, stfu by Elbereth · · Score: 4, Insightful

    People seem to think that Google is some kind of non-profit charity, powered by rainbows and idealism, with a unicorn as their CEO (and a pony as VP). You can't buy that kind of brand loyalty and PR. It's thoroughly amazing, and, yet, also disturbing, because along with it comes a reluctance to pay any attention to criticism. It doesn't help that Google's detractors, for a long time, were spammers, SEO professionals, shills, and other assorted scum.

    I liked Google a lot back when it first became popular. It was clearly the best search engine. They eventually started diversifying into all sorts of things, while always collecting more and more information on their users. Fine. That's how they make their money. I don't begrudge them their demographics information, but if you listen to the average person, Google is doing all this out of the kindness of their hearts, to better make a utopian society, and the whole advertising / data collection business is a distasteful, necessary evil that Google engages in, because they need to fund their good works. And that's if they even recognize that there's a trade going on here. A lot of people, if they see no price attached to something, think that it's completely free, with no associated loss of privacy as a price. Nothing is ever free, in that absolute sense. Even if there's no price, it's still got an opportunity cost.

    Microsoft or IBM would literally kill to have this kind of PR. Yes, literally. I think they would outright murder a homeless man tomorrow, if they thought it would buy them this kind of sentiment from the public. Apple is about halfway there, but I think that it's more likely that Apple is a nascent religious cult, as opposed to the true believers lining up to join Google's utopian society.

    It seems like it's getting increasingly difficult to find software projects that don't have some ideological drive behind them. You can't just use a program. You're buying into a worldview. Oh well. I guess it could be worse. At least we're not stuck with IE 4 and Netscape Communicator.

  12. Re:Then why not support Opera in their services? by gsnedders · · Score: 3, Informative

    See Opera's financial reports:

    Opera's monetization strategy for its desktop browser revolves predominantly around search. Google is Opera's global search partner and provides the vast majority of desktop monetization.

    ...and...

    Today, revenue generated from Opera's mobile consumers emanates primarily from mobile search, the Opera Mobile Store and content partnerships.

    Google is Opera's default search partner for Opera Mini and Opera Mobile world-wide.

    Both go on to mention other, smaller, search affiliation deals.

  13. Haha! by Lazy+Jones · · Score: 2

    the primary goal of Chrome is to make the web advance as much and as quickly as possible. That's it.

    I believe this as much as that Google uses dodgy tax evasion tricks to make the world a better place, or perhaps help the economy...

    --
    "I love my job, but I hate talking to people like you" (Freddie Mercury)
  14. Why is it so hard to believe? by dell623 · · Score: 3, Insightful

    An AC comment in the previous story said very much the same thing: http://news.slashdot.org/comments.pl?sid=2583644&cid=38441032

    Is it really that hard to believe that someone has to come up with far fetched ridiculous reasons like anti trust (anti trust with browsers makes no sense, chrome is never going to become a monopoly on the desktop and with growth in mobile it doesn't matter anyway)?

    There is nothing underhanded and Google doesn't need to do anything underhanded. Sure there's some marketing speak in Kasting's post. But the bottomline is this does suit google's own business plan, the web's their space, they're not interested in competing with Mac OS and Windows directly. And they can't rely on IE and Safari being the interface to the web, they want to push them in the direction where Google wants to go and where their strength lies. Mozilla does it just fine because open works in Google's favour.

  15. Re:Then why not support Opera in their services? by HauntedGhost · · Score: 2

    Yes. It charged money in the era where free browsers weren't quite around (till 2000), and Opera had to make money from somewhere. After that, it became free and started supporting ads; again, because they had to get some revenue - the current revenue system of making money through search engine (i.e., Google) wasn't there yet. The ads got removed after that. Internet Explorer was free then, obviously because of the backing of Microsoft. Firefox came into play around 2004 - same time around where Opera also became free. Opera had had its share of mistakes. But your argument is too old to be relevant. This said, I totally admit that Firefox and Chrome are totally brilliant browsers- so are the companies behind them.

  16. Re:whatever google, stfu by HarrySquatter · · Score: 3, Interesting

    The sad thing is that most Google fanbois try to claim that Apple is a cult and yet their devotion is at times even more devout when it comes to the holy word of Google.

  17. Another very simple reason by onyxruby · · Score: 3, Insightful

    There's also another very simple reason.

    Eyeballs.

    It's the same reason that Microsoft has advertised on Slashdot. By making the deal with Mozilla they get to be the default search engine on one of the most popular browsers. That is a lot of eyeballs. Frankly, I wouldn't be surprised if the next contract replaced Google with Microsoft. Ad agencies go where the eyeballs are, does this really surprise anyone?

    /conspiracy theorists need better hobbies.

  18. Re:whatever google, stfu by datavirtue · · Score: 3, Interesting

    Admitted Google fan boy. Google is still clearly the best search engine. If anyone is concerned with privacy they can find ways to use Google without divulging "personal" information. Facebook has many times more accurate personal information than Google could ever dream of gathering.

    --
    I object to power without constructive purpose. --Spock
  19. Explains lack of basic features & over-enginee by gottabeme · · Score: 2

    Well, since they don't care about users--or usefulness--but only about "technology," perhaps that explains the lack of basic features, like the inability to resume downloads. Perhaps it also explains some of the "over-engineering" going into such basic features. *sigh*

    --
    "Those who consume the bulk of goods are those who make them. We must never forget this secret of our prosperity."
  20. Re:whatever google, stfu by Elbereth · · Score: 3, Interesting

    Oh, I completely agree with you. I'm not a hater... just a cranky critic. Facebook is infinitely worse, and I'd rather have a hundred Googles than one Facebook. Google admittedly does a lot of good for the web, but I can't think of a single thing that Facebook has ever done that benefits the web. I rewrote my original post, because it seemed to be too negative. Maybe I should have rewritten it again, to make it even less negative, but it does seem somewhat even-handed to me. Maybe it's because I'm so used to massive flamewars and melodramatic rants, anything that's not trollishly polemical seems even-handed and neutral. To be honest, I think that whenever I write anything on the internet, it comes out at least a bit too harshly worded. So, in conclusion, I don't hate Google... but I certainly don't love them, either. I'd say that I'm vaguely dissatisfied.

  21. Web as a Platform by DeeEff · · Score: 3, Insightful

    The entire business model of Google is "Web as a Platform."

    Of course they're trying to increase the web and make it better, faster. They're trying to make the web compete with full-fledged Operating Systems. Google doesn't care what browser you use, as long as you're using one that lets them develop their own infrastructure and deploy their own products.

    Google has no reason to try and "crush" Firefox. Firefox is irrelevant to them. What they're really after is killing Microsoft, Internet Explorer, and getting their services such as Google Docs, GMail and more into businesses. They don't care about the browser as much as they want to compete in an area where they know they will win. Such an area would be web apps and web infrastructure.

    Don't think about this as a browser war as much as a platform war. Microsoft's platform is Windows, Google's is the Web. Google just realizes that if the web was better and more fluent, they'd have a larger market and a bigger piece of that cookie.

    That's my 2 cents, at least.