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DigiTimes Lends Credence To Apple-Branded TVs For 2012
It's a rumor that goes back years (here's one example from this summer) that Apple is planning to produce dedicated TV sets branded with its own name; the main question seems to be when. DigiTimes (hat tip to CNet) is reporting that component-maker sources say that Apple has begun the process by ordering parts that hint at an offering next year of Apple TV sets (as opposed to Apple TV) in 32" and 37".
My guess is that the information is true but the conclusions were wrong. Apple is ordering 32" and 37" display parts for their next generation of monitors not TVs.
Well, there's spam egg sausage and spam, that's not got much spam in it.
And they'll probably drag up a design patent from 1921 that'll force Sony, LG and the rest to produce heptagonal TVs with screens that face the wall and razor blades on the corners.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
The 'untapped' TV market is simplicity. It's hard to integrate all of the potential choices for TV input (cable, iTunes, Amazon, Netflix, Blockbuster, DirectTV, Over the Air, DVD, BlueTooth, PirateBay etc) without setting up some complicated 'Home media server' and a remote with three thousand buttons.
It really surprises me how bad the TV manufacturers do at this. I have a 2 year old Samsung 42" - not a bad screen but the interface just absolutely sucks. Yet another 500 button remote with Tiny Little Letters and a few new icons (still haven't figured out the purple button with 2 dots and something vaguely resembling a triangle). The stupid thing can't even remember what it was last hooked to.
Come up with a generic way of doing this and you're rich. Of course, it it was easy, it would have been done already. For the reasons amply detailed in this and thousands of other posts it is quite a technologic and social challenge. Personally, I don't see Apple solving it - I don't thing anyone really can because of the inherent Balkanisation of the 'TV experience" but perhaps Steve has a better perspective on things from the Other Side.
Faster! Faster! Faster would be better!
No, it means they won't be able to sell any because you can't carry it down to the coffee shop and be seen with it.
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