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PR Firm Unwisely Tangles With Penny Arcade
New submitter FSWKU writes "Courtesy of Penny-Arcade, Paul Christoforo of Ocean Marketing provides a perfect example of what not to do when interacting with customers, especially if you are doing so on behalf of another company. There's name dropping, an ego trip worthy of Charlie Sheen, and even what appears to be a promise to commit libel. Other outlets are already picking up the story and running with it, and an examination of Ocean Marketing's website has generated accusations of plagiarism."
Who are you talking about? The Ego-Asshat was not from Penny Arcade, he was from the PR firm that was speaking on behalf of another company.
I was one of the lucky customers to order an Avenger PS3 on Dec 5th via Amazon. There were only about a dozen reviews on amazon, and mostly positive, so I placed the order. I waited for about a week after the amazon estimated shipping date, and asked why my status was only "Shipping soon". Their first reply was that it was a pre-order, and that Amazon got the date wrong. I never saw anything on the product page to indicate it was a pre-order. They said that the product would be shipping Dec 17th. I waited 9 more days, and asked why it was still "shipping soon". At this point, I suggested that they do the right thing, and contact all the amazon customers and let them know the status. They pointed me to their order page (not through amazon) which had an update, but no specific date on it.
Today, I saw all the posts and reviews at amazon, and canceled my order. I commented that the reviews on amazon had bottomed out, and that I had lost all confidence in the product and company. The reply I got was simply "It's spam". Yeah, 128 1-star reviews from different people, and it's spam. This guy is already living in his own universe.
Thank you for your email. Due to the overwhelming customer feedback we're getting from the situation with Ocean Marketing we are asking those with specific product related concerns to send emails to customerservice@avengercontroller.co Please know that Ocean Marketing is no longer handling any PR or customer service for our company. We apologize to our customers for Ocean Marketing's remark to one of our customers. We at Kotkin Enterprises know that it's our customers are the true arbiters of our products success and we would never intentionally jeopardize what we see as a relationship between us and our customers. We hope that this incident hasn't put you off of purchasing a truly revolutionary controller. Thank you for expressing your concerns and we hope for your continued support in the future. Kotkin Enterprises Avenger Controller Customer Service Team
Yeah, I gotta quit wading around in the Twitter during meetings. Not can I now not find the original hoax-claim, I'm seeing the Kotaku article indicating that it's just so, so, so much better than a hoax -- yeah, really at a loss as to how this could get better. But I am willing to wait and see, yeah.
Apparently N-Control decided to stick with this guy even when they were told not to:
http://kotaku.com/5871400/cut-paul-oceanmarketting-christoforo-a-breakhe-probably-just-has-roid-rage/
To explain the pre-amble, in the article, Paul pretends he's Brandon in an email earlier on:
Hi Joel,
I have been following this story since this morning when someone notified me about what was going on. I did not write that response to you.
Yes, in the past I received email at brandon@avengercontroller.com but even then we were an outsourced marketing agency for N-Control. I no longer receive email at that address because we fired N-Control as a client about 8 months ago due to constant shipping delays (which we had to deal with) and their association with Paul Cristoforo who is a street thug masquerading as a self proclaimed "Marketing Professional". This guy is a complete fool and somehow strong armed his way into working with the company so we walked away. I am not surprised in the slightest bit by what's going on right now. In fact, we told the owners of the company on many occasions that this would eventually happen.
I wasn't going to chime in but since he is replying as me, I can't resist. I personally can't stand him.
Brandon
"The true measure of a person is how they act when they know they won't get caught." - DSRilk
Don't post negative product reviews to "punish" Paul. It won't (directly, anyhow). It will directly punish the manufacturers of the product, for which Paul is merely a third-party marketing arm. As Dave points out in his emails - the product is great and he truly feels the public should have access to the product. Trying to drive the company which manufactures it into the ground isn't going to help anyone.
Avenger has indicated they'll no longer use OceanMarketing after the events of the past day. This guy should be going down in flames on his own, not taking a great product with him. Sure N-Control, etc, made mistakes working with this guy. Sure, like most companies they saw only the $$$ but this is nothing new or unique to that particular organisation.
"The true measure of a person is how they act when they know they won't get caught." - DSRilk
People have a google doc up about his bullshit, too https://docs.google.com/spreadsheet/lv?key=0AnMPztotGCGadE1sQkV4aDlOVWRFTGtkS1VzUldHRnc&toomany=true#gid=0
All your 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 are belong to us
Any marketer or PR person who believe the 'any PR is good PR' is not going to stay in the industry for long. It is an old trope that has sunk many careers. It might have worked pre-internet, but is a horrible idea now.
The Federal Trade Commission's Mail Order Rule applies here. It's real simple:
Staples paid a big fine for this. So did the Beanie Baby people. In the early days of the Internet, a lot of companies were hit by this, because they had web sites accepting orders at high speed, but the back end fulfillment operation was manual and couldn't keep up. Now, most serious online merchants have the ordering system tied to the inventory system, so they stop taking orders when the inventory is used up,