Speculating On What a Microsoft Superphone Might Mean

smitty777 writes "Forbes is running an intriguing story on a new 'Superphone' under development by the folks at Microsoft. According to this leaked MS roadmap document, the plan is to build the Apollo-based phone in the 4th quarter of 2012. FTA: 'In the end, however, none of this matters. Microsoft's "peek into the future" is barely a glimpse into what the company may or may not have planned for 2012. While the "superphone" bullet is worth noting, it is not the confirmation of a revolutionary new product. At best, it indicates that Microsoft wishes to compete with Apple by offering a product that is, well, super.' It's also interesting that Sony and AT&T also appear to be working on superphones of their own."

Comments

No Monopoly, No Success

[Doc Ruby]

It's fascinating to watch Microsoft fail in market after market where it didn't start with a monopoly, like in mobile devices generally, phones specifically, tablets specifically, media generally, mobile media players specifically, and everything else.

Except for mouse and keyboard, and in games both console and PC. Why are those different from the rest? Maybe because mouse and keyboard are just extensions of the Windows brand monopoly on the desktop, with no real brand competition whatsoever. And maybe in games the competitors each have their own monopolies, and the competition is the kind Microsoft likes: based on spending a lot of money and running a corrupt supply chain / marketing system rather than on quality.