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Apple Threatens Steve Jobs Doll Maker With Lawsuit

redletterdave writes "Apple has allegedly threatened to sue Chinese company 'In Icons' over its eerily realistic 12-inch action figure of Steve Jobs, the company's late founder and CEO. The 1:6 scale model, which was said to be distributed by DiD Corp. in late February, comes with the clothes and accessories popularized by Jobs, such as the black faux turtleneck, blue jeans and sneakers. The figurine is packaged in a box that looks like Walter Isaacson's 'Steve Jobs' biography cover, and also comes with a 'One More Thing...' backdrop, as well as two red apples, including one with a bite in it. To make it extra creepy, the doll's realistic head sculpt features Jobs' famous unblinking stare. Apple reportedly wrote 'In Icons', telling the Chinese manufacturer that any toy that resembles Apple's logo or products, or Job's name or appearance, is a 'criminal offense.' Attorneys believe a Steve Jobs action figure released after his death violates the 'right of publicity,' which is a state law that protects one's image, voice, photograph, identity or signature from being used commercially without consent. Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death."

3 of 314 comments (clear)

  1. Re:Apple is filing this? by halo1982 · · Score: 5, Interesting

    That's a bit strange, no? You'd think Job's family would be the one filing, not Apple, unless they own his personality rights. Which would be kinda creepy, if you think about it.

    It's got to be either a) Apple is doing this at the request of his family/estate or b) Steve Jobs gave his personality rights to Apple...which while creepy is not all that far fetched considering how he micromanaged everything to death (no pun intended).

  2. Re:Apple can sue about Jobs doll? by LostCluster · · Score: 4, Interesting

    They're using CA's law that says Jobs' estate owns his image for 75 years after death, the problem is, how do they enforce CA law if the dolls never leave China?

  3. Re:Apple can sue about Jobs doll? by andydread · · Score: 4, Interesting

    Personally I don't find it creepy at all. I find it incredibly realistic. I don't think I have ever seen a doll in my lifetime that is a realistic looking as this one. There is no mistaking Steve Jobs face and stare etc on this doll. I am not a fan of Jobs but would purchase one of these in a heartbeat just because of the realism of the face.