Google Giving Google TV Another Shot

Posted by Unknown on Tuesday January 10, 2012 @01:04AM from the this-dream-sponsored-by-google dept.

MrSeb writes with a piece on Google's renewed push for Google TV adoption. From the article: "In spite of a mediocre launch caused by an overpriced device and low consumer adoption, Mountain View is attempting to breathe life into Google TV in the way of a major marketing push at CES 2012. By announcing partnerships with companies like Marvell and LG, and an effort to cut costs by switching to ARM architecture, Google is hoping to finally achieve the mass adoption it has been hoping for with the service. Is this a case of too little, too late?"

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Re:The real challenge... by rsmith-mac · 2012-01-10 01:18 · Score: 5, Interesting

Bingo. Google needs content, and a lot more than they have now. YouTube rentals only fill a very narrow part of the spectrum; they need partnerships with Comcast, Verizon, and other cable operators like Microsoft has for their Xbox 360 media initiative to get access to their streaming libraries. Not to mention the major networks, Hulu, Major League Baseball, Amazon, and a bunch of smaller operators.
Without content their box is just a useless hunk of plastic and silicon. Throwing it in a bunch of TVs won't change the status quo.