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Apple Sues Samsung In Germany Again
New submitter tguyton writes "Apple is going after Samsung again in Germany, this time over 10 phones including the Galaxy S II. It should come before the courts in August, a month before their tablet case in September."
This so much. The thing Apple are really good at is reinventing things. This is why they are so popular with people.
They can make something new, pretty crap and standard, hype the high-hell out of it, people buy it.
Upgrade it in incremental steps.
Rinse and repeat.
It's a bit hard to do this with other markets of course.
You can't just make a slower car and say "oh but it feels faster! You have to feel it to see why it is better."
You can't make cheaper, dimmer lights and think people will buy them "for the mood factor". "TRY OUR NEW DIM LIGHTS, MAKE YOUR HOUSE FEEL LIKE IT CAME STRAIGHT OUT OF AN 80S HORROR FILM!"
Likewise, making the perfect light will cut a HUGE chunk of your profit from replacement buys. All you will have left is new buys, which are considerably less. So then you'd have to create all sorts of weird, fantastic lights for people for different tastes. And that won't really get back most of those sales, but it'd likely get around over half of them.
To be able to sell the old as new again is a valuable thing to have as a company, especially as you build it up over time and get a dedicated fanbase who would happily buy a wooden stool with the letter i on each leg. Buy the iStool now! Comes in various shades of brown and red! But only on a bad day! Ha, we kid, every day! Only $1400 at your nearest Apple store.