Apple Intends To 'Digitally Destroy' Textbook Publishing
bonch writes "Apple is expected to announce e-book creation and social interaction tools at their January 19 media event taking place in New York, the heart of the publishing industry. Along with expanded interactivity features such as test-taking, the event is expected to showcase an ePub 3-compatible 'Garageband for e-books' to address the lack of simple digital publishing tools. Steve Jobs reportedly considered textbook publishing to be 'an $8 billion a year industry ripe for digital destruction' and was directly involved with Apple's efforts in this area until his death."
In 10years I'm fairly sure I'll have rabid apple fans telling me all about how apple invented the ebook... along with the Smart phone, the MP3 player, the internet, the personal computer, etc... and how lame it is that everyone just keeps copying them. "Go ahead and use your lame non-apple ebooks, I heard their full of viruses anyway"
They've literally got students (and to a smaller sense, professors) by the balls.
You keep using that word. I don't think it means what you think it means.