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Intel Relying On Ice Cream Sandwich For Tablet Push
An anonymous reader writes "Intel thinks tablets live and die by their software, not their hardware. So as they get ready for a big push into the mobile device market, they're relying on Ice Cream Sandwich to provide competition with Apple's products. From the article: 'The company has largely watched from the sidelines as mobile device makers have used processors based on ARM's microarchitecture to power their products in recent years. This despite the fact that Intel actually predicted the rise of what it called "mobile Internet devices," or MIDs, several years ago, and built a chip, Atom, for such gadgets. For all that [Intel CEO Paul Otellini] touts the software over the hardware when it comes to tablets, Intel knows it's got a lot of ground to make up to wrest design wins away from ARM. The Medfield System-on-a-Chip (SoC) is a promising but still uncertain step in that direction.' Otellini thinks the tablet market will get much more competitive over the next year as ICS devices mature and Windows 8 devices arrive."
The mantra for the future should be "It's not the hardware or the OS, it is the content stupid". If you can create a device that enables the end user to easily access content of their choosing then you are on a winner. The issue has always been ticking all the boxes, apple was the first to do so and android soon followed. So yes Intel is dead on the money, the hardware is a minor player but at the same time important as it is one of the many tick boxes that must be implemented correctly.