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Intel Relying On Ice Cream Sandwich For Tablet Push

An anonymous reader writes "Intel thinks tablets live and die by their software, not their hardware. So as they get ready for a big push into the mobile device market, they're relying on Ice Cream Sandwich to provide competition with Apple's products. From the article: 'The company has largely watched from the sidelines as mobile device makers have used processors based on ARM's microarchitecture to power their products in recent years. This despite the fact that Intel actually predicted the rise of what it called "mobile Internet devices," or MIDs, several years ago, and built a chip, Atom, for such gadgets. For all that [Intel CEO Paul Otellini] touts the software over the hardware when it comes to tablets, Intel knows it's got a lot of ground to make up to wrest design wins away from ARM. The Medfield System-on-a-Chip (SoC) is a promising but still uncertain step in that direction.' Otellini thinks the tablet market will get much more competitive over the next year as ICS devices mature and Windows 8 devices arrive."

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  1. Yes it's totally software, but by Kplx138 · · Score: -1, Troll

    You waited too long intel, sitting on the sidelines. You probably even thought that this tablet thing was all just a craze and would fade away as quickly as it had come (but call it a wait and see approach just incase you were wrong). But now ARM is the big boy in the tablet (and mobile phone) field. Just like microsoft had a wait and see attitude with mobile phone OS then iOS and Android swept the market and then they released windows mobile 7 to a world that didn't care. So you'll release your tablets with ICS and windows8. Everyone will root their windows8 device to install ICS anyway because Win8 is terrible and people will figure it out quick. Any tablet device slapped with an 'Intel Inside' sticker will most likely flounder as everyone buys iPads and samsung galaxy tablets. In short Intel stick to desktops and laptops also get nvidia to produce a video card driver that doesn't crash every 5 minutes thank you gtx560.