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Surveillance Cameras Used To Study Customer Behavior

Posted by samzenpus on from the unseen-mechanized-eye dept.

An anonymous reader writes "Technology Review reports on a startup with software used by stores to track, count and log people captured by security cameras. Prism Skylab's technology can produce heatmaps showing where people went and produce other statistics that the company claims offer tracking and analytics like those used online for the real world. One use case is for businesses to correlate online promotions and deals — such as Groupon offers — with real world footfall and in-store behavior."

4 of 126 comments (clear)

  1. Re:An Idea... by jpwilliams · · Score: 3, Funny

    I guess I better start behaving oddly all the time whenever I'm in a major city. Maybe that's why there are so many oddly-behaving people in major cities ...

  2. Notice to all Slashdotters by PPH · · Score: 4, Funny

    The Hentai row in the comic book store isn't as private as you think it is.

    --
    Have gnu, will travel.
    1. Re:Notice to all Slashdotters by TheRaven64 · · Score: 3, Funny

      Yup, thank God that Amazon doesn't have any personally identifiable information about their customers and can't track their browsing or purchasing habits!

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      I am TheRaven on Soylent News
  3. Re:soon: citizens with rfid to be tracked by every by Kozz · · Score: 3, Funny

    I think this story illustrates that the RFID is completely unnecessary.

    True story: a local tv news station was busy showing off their latest scare-piece on RFID technology some months ago. The anchor phonetically pronounced it "ar-fid". *head-shake*

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    I only post comments when someone on the internet is wrong.