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Angry Birds Boss Credits Piracy For Popularity Boost
An anonymous reader writes "Mikael Hed is the CEO of Rovio Mobile, the company behind popular mobile puzzle game Angry Birds. At the Midem conference Monday, Hed had some interesting things to say about how piracy has affected the gaming industry, and Rovio's games in particular: '"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy." Hed explained that Rovio sees it as "futile" to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its fans. When that's not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. "Piracy may not be a bad thing: it can get us more business at the end of the day." ... "We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have," he said. "If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."'"
... he would be filthy rich - and his offspring will be forever filthy rich as well, thanks to our "perpetual copyright laws"
Unfortunately, he ain't
That is why Beethoven died dirt poor
But on the other hand, the world is far more richer because no one could monopolize the wonderful music of Beethoven
I'd rather have Beethoven filthy rich than the scum-sucking pondlife who run banks and multinational corporations.
Instead of moaning how evil copyright is (because you want to play games for free) your efforts would be better channelled into undermining and replacing global capitalism.
To have a right to do a thing is not at all the same as to be right in doing it