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New BBC Sports Website Makes Heavy Use of RDF
New submitter whyloginwhysubscribe writes "A technical blog post describes how the BBC has rolled out the latest changes to its sports website in anticipation of the Summer Olympics in London. The innovative content management system extends the already available dynamic semantic publishing, which enables their journalists 'to spend more time creating great content and less time managing that content.' The post covers some of the technical and lots of the HCI / UI design decisions and is accompanied by a non-technical overview of the re-design."
Not quite. It's the BBC, so they are not allowed to advertise. But... they do, all the time. They are just more devious about it. Sure, yes, there's no banners or sidebars with ads. But they will make sure they get team's sponsor's logos in their pics, they'll mention sponsors names where possible, etc. As well as the fact that sport is a big-business commercial product all by itself. You can absolutely guarantee a lot of corporate branding on that website, by stealth, all through the Olympics.
Their sport pages admittedly seem to have less ads than their other webpages and TV and radio channels -- which are absolutely stacked full of viral marketing, press releases and "accidental" product shots.
There's nothing that some of the BBC's employed and sub-contracted producers, journalists, DJ's, and presenters like more, than to be paid twice for their job. Even if it is illegal under their Charter.