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Leaked Zynga Memo Justifies Copycat Strategy
bonch writes "After taking heat over allegations of copying hit indie game Tiny Tower, Zynga founder Mark Pincus wrote an internal memo justifying the company's strategy of cloning competing titles, citing the Google search engine and Apple iPod as successful products which weren't first in their markets. Pincus infamously told employees: 'I don't want f*cking innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.'"
When the Tetris folks try to squash all the Tetris clones, people here think that's bad, and we're right that it's bad to squash Tetris clones. There is no copyright on concepts. But the same applies here. It shouldn't matter too much if it's a big company copying the ideas of a small developer did or a small developer cloning the ideas of a big company. It would, of course, be polite for the big company to offer some sort of thanks, though.
I looked at the side-by-side screenshots, and while the basic (uncopyrightable) gameplay ideas are very parallel and presumably copied, the graphics (which are copyrightable) are significantly different in style. And looking at coin amounts in the two screenshots, it looks like the rules weren't copied either (not that there would be anything wrong with copying rules, since there is no copyright on game rules, only on their written expression).
Early in January, I released on Amazon's Appstore a popular app aimed at the Kindle Fire to dim the too-bright screen. About two weeks later, two others appeared. I don't know if there was copying of ideas going on. But even if there was, what's the big deal? The competing apps have somewhat different interfaces, and differ a little bit in feature set, and now consumers have more choice. And inspiration in respect of additional features can go both ways, and as a result all the apps can get better.
If person A commits a given action, and person B does the exact same, you don't want the judge to have leeway to execute A and give B a month's probation.
We already do this. We don't punish actions, we punish consequences. If I'm in a hurry and blow through a stop sign on purpose I get a fine. If I'm distracted by the guy behind me tailgating and blow through a stop sign and kill someone I'm up for manslaughter. My illegal activity, not stopping at the sign, is identical. But the consequences, and therefore the punishment are very different; in fact, they are nearly reversed from what some schools of ethics say they should be.