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AT&T On Data Throttling: Blame Yourselves
zacharye writes in with a story about Senior EVP of AT&T technology and network operations John Donovan's blog post detailing why customers with unlimited smartphone plans are getting throttled. "In an effort to justify its policies surrounding data service throttling for subscribers with unlimited smartphone data plans, AT&T on Tuesday issued a brief report regarding data usage on its nationwide wireless network. Senior EVP of AT&T technology and network operations John Donovan wrote on a company blog that data traffic on AT&T's network has grown a staggering 20,000% over the past five years. Usage has doubled between 2010 and 2011 according to the executive, due in large part to the proliferation of smartphones. AT&T sold more smartphones in the fourth quarter of 2011 than in any other quarter in its history. And because its smartphone subscribers use so much data, AT&T seems to suggest it has no choice but to put measures such as data throttling in place."
Virgin Mobile (my provider) recently announced your speed will be throttled to 350kbps once you've downloaded 2.5GB for that billing month. Once the end of the month comes, or if you pay your next bill early, the cap is lifted. I still consider this to be "Unlimited" because I associate the word with how much you're allowed to download - that is, there's no extra charge for going over the "cap". I like Virgin Mobile, although their coverage could be better - but none of the carriers have good coverage in New York.
Sure, you can argue there's technically a cap because you can only download X gigabytes over the course of Y hours when limited to Z speeds, but this is the case on any sort of infrastructure, including roads and pipelines.
It does happen, it just happens exceptionally rarely. The airlines have elaborate models they can use to minimise the chance, but they can't eliminate it entirely.
As somebody that had an unlimited data plan for a couple years.. AT&T already has this down. My unlimited data plan on my iPad, with a solid 3G connection, struggled to pull down data fast enough to pull down a simple web page or email. So when are they going to refund money to people with unlimited plans that didn't get what they paid for?
At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
SMS doesn't technically take any additional airtime at all: the messages are sent via the control channel required to keep your phone "alive" to nearby cells in the first place--the marginal cost of a text message is zero, since the data is going to be used regardless. Charging extra for SMS is nothing but a naked money grab.
Check out my world simulator thingy.
AT&T has the second-best thing: SMS.
The funny thing is - they used to.
With iOS5, any iPhone owner who sends an SMS to another iPhone owner actually sends it through Apple, not over SMS! So suddenly the vast numbers of iPhones they are selling mean a dramatic drop in SMS revenue.
It makes you wonder if that's why the sudden squeeze in other areas, as they need to adjust for making less money from the same customer base.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I work for ATT and none of us are happy with the decision. As to your phone. What is going to happen is once every couple of months our systems match imeis on file, to the imei actually in your phone, and when it does a data plan will be added automagically to your account.
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