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Microsoft's Killer Tablet Opportunity

snydeq writes "Advice Line's Bob Lewis sees ripe opportunity for Microsoft in the tablet market: Forget about outdoing Apple's iPad and give us the features that finally improve the way we work. 'The game isn't beating Apple at its own game. The magic buzzword is to "differentiate" and show what your technology will do that Apple won't even care about, let alone beat you at. One possible answer: Help individual employees be more effective at their jobs,' Lewis writes, outlining four business features to target, not the least of which would be to provide UI variance, enabling serious tablet users to expose the OS complexity necessary to do real work."

27 of 282 comments (clear)

  1. Oh, please.. by jcr · · Score: 5, Insightful

    Help individual employees be more effective at their jobs,'

    Really? Gosh, Apple would never think of that! How many other vague, handwaving ideas like that can they come up with?

    Didn't Microsoft spend about a decade failing to get any traction with their windows tablet PCs before Apple came along and showed them how to do it right?

    -jcr

    --
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    1. Re:Oh, please.. by Spy+Handler · · Score: 5, Funny

      if they really wanted to help employees be more effective at their jobs, they should take away those damn color PCs and tablets and put back the VT terminals.

    2. Re:Oh, please.. by MachineShedFred · · Score: 4, Insightful

      All of the Apple employees that come to enterprise business meetings paired up with Verizon and AT&T talking about mobile device management solutions, and how to better integrate iPad and iPhone into your corporate IS infrastructure seem to disagree.

      You see what I did there? I alluded to something that is actually happening in the real world, rather than just spouting some one-liner that may have been true 5 years ago, but most definitely isn't the case today.

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    3. Re:Oh, please.. by Kjella · · Score: 4, Insightful

      True, but I did talk to one head of IT recently... he loved his tablet, but hated how to integrate anything Apple into their systems. So you might say it's happening almost despite Apple rather than with Apple. In my impression it's exactly opposite of the PC where people used Windows at home because they use Windows at work. Now they use iDevices at home and want to use iDevices at work.

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    4. Re:Oh, please.. by Kjella · · Score: 5, Insightful

      Where do you work, some bring your own hardware startup or academia where the user gets what the user wants? Like hell no I get to put corporate information in places or devices the company don't approve, no matter how sweet I think that'd be. Apple does not give one shit about making Apple products usable in a corporate setting, it's all but accidental or incidental to making a good consumer product. They not only don't give a hoot about the IT department, but they don't give a hoot about people trying to use it as a business tool at all.

      Apple equipment = square peg
      Corporations = round hole
      Employees = the hammer

      Sure, with a big enough hammer you'll probably get an awkward fit but I don't see why Apple should get any credit for that, because I can't see how they could possibly do less.

      --
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  2. Re:Considering who most computer users are these d by alphatel · · Score: 5, Insightful

    All of my corporate clients have iPads, yet even the least informed immediately realize the limitations of not being able to run any real desktop or access the company files.. While consumers could care less, businesses will adapt anything that improves productivity while conforming to security's infrastructure.

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  3. Re:Considering who most computer users are these d by Spy+Handler · · Score: 5, Funny

    consumers could care less

    No they couldn't. Consumers don't care about accessing company files.

  4. VMware's got an app for that by Anonymous Coward · · Score: 5, Informative

    Vmware's got an app for that: http://itunes.apple.com/us/app/vmware-view-for-ipad/id417993697?mt=8

  5. Re:Considering who most computer users are these d by Bert64 · · Score: 4, Insightful

    On the other hand, with a move to more web based applications you can now easily access your data from a device like an ipad...
    Plus since the ipad doesn't store any data locally, it's less dangerous should it go missing.

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  6. Why Microsoft? by wrook · · Score: 5, Insightful

    Reading the article I get the impression that this guy would like emacs org mode. Very similar ideas. The added bit is that he wants to embed other files in the document. And to top it all off instead of using a file as an outline, he wants to use a file system. That way you don't have to embed anything. It's just a normal file.

    In spite of myself, I think it's a brilliant idea. I'm not sure why he thinks Microsoft will understand it. This is a Un*x idea through and through. Use the file as the lowest level metaphor in the system. Build tools that allow you to operate efficiently on files. I don't think it would be very difficult to implement. And I don't think it has anything to do with tablets. It's just a good idea period.

  7. "Real work" ? by alexhs · · Score: 5, Insightful

    enabling serious tablet users to expose the OS complexity necessary to do real work.

    Isn't the "real work" stuff like the "true Scotman" ?

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  8. Re:Been there, done that. by MrManny · · Score: 4, Insightful

    I wholeheartedly agree. I believe the merits of these new table devices are their simplicity and, well, lack of thunder underneath their case. That's not to say they are inferior; they are well capable to fulfill their users' needs. But they probably pale if I compare their hardware to my full-featured convertible I bought four or five years ago. I should point out that it was heavy as hell, and its batteries barely survived the three hours mark.

    I've also skimmed through what the article proposes. Well, actually, it doesn't propose that much. It's rather vague and I think, the author is oversimplifying many aspects. The devil in the detail might come to bite the author's ass if he ever tried to build such a system. For instance, what's up with the Triple UI approach he described? I don't know how he envisioned the details here, he's a bit light on that, but if it's anywhere near where I suspect he's trying to go (and I'm really guessing here): It may sound good on paper to empower the user with everything, but overconfidence may lead to people breaking stuff.

  9. Microsoft's killer phone opportunity by Anonymous Coward · · Score: 5, Insightful

    You could say the same thing about their handset opportunity, or their MP3 player opportunity, or before that their PDA opportunity.

    They have no special advantage here, they're late to market, they have a sort of half baked touch / non touch solution coming out, their software is generally badly regarded, their prices too high, second class maps, second class webmail, second class search.

    Anyone of those could be a disadvantage, but to have them all in one package.

    Put it this way, I wanted to track my stocks, I am normally a Visual C++ programmer, but I decided to write it in Java for android. It's just easier runs more stable for longer and the interface is better with touch. I would previously have written that for Windows, but there's too much C#, Silverlight, god knows what garbage on Windows. So Microsoft will go away soon enough.

    But not yet, because it was still Eclipse on Windows that I wrote the app in, there isn't a good Android PC yet, big screen keyboard, port of eclipse. All of these would be trivial to do, but they haven't happened yet. So the end result is inevitable, it will just take time.

  10. Uneducated advice line guy... by Lumpy · · Score: 5, Insightful

    Advice Line's Bob Lewis needs to learn about computers. There has been windows tablets available for over 20 years. he has been able to go out and buy a Windows Tablet for years.

    Hell right now even the new Fujitsu Stylistics are nearly the same price as ipads.

    So what is this guy whining about? the fact he has not even bothered to look?

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    1. Re:Uneducated advice line guy... by UnknowingFool · · Score: 4, Interesting

      Indeed. Except for the Triple UI, current and former Windows tablets have had the first 3 things that he wanted.

      --
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  11. Bizniz speeick by wye43 · · Score: 5, Funny

    TFA in other words:

    It is mission critical to have a holistic integration on next generation value-added enterprise, while eating your own dogfood and leveraging the core granular competencies to bring the sustainability to the customers.

    Bitch, pahhhleaz!

  12. Re:Considering who most computer users are these d by a_hanso · · Score: 4, Insightful

    Amen. Plus I know a few business people who bring iPads to meetings, scroll up and and scroll down a few times and then take it back. They do nothing. If you really want a tablet for professionals and business people, make one with a responsive enough stylus with no parallax error.

  13. My killer tablet by MDillenbeck · · Score: 5, Interesting

    Tablets have been called a niche item since the days of Tablet PCs - my killer tablet? What I have been crying for all along, a digital artist's tablet. This means a higher resolution screen (better than 1280x800 - try more like a full 1080p screen resolution so that most programs will work in portrait - and preferably in a 4:3 format), dedicated graphics (many digital art programs benefit from this), a Wacom digitizer, and a dual battery design so you can carry a couple of extra cells and swap them out without having to power down.

    That is the problem most Tablet PC manufacturers made. They thought they could make a device for the business world that would replace the very low cost and versatile pen/pencil and paper. No tablet will ever be as thin as paper, so carrying a dozen tablets and spreading them out will never work (and there are many times when people want to look over several sheets at once and "100% zoom"). However, if they had focused on the artist and the art student, created a series of specialty pens that had the look and feel of traditional media (a square "charcoal/pastel stick", a fine brush, a wide brush, etc) then marketed it as "get unlimited art tools and supply for only $1500, and carry your entire studio in you bag" or "never worry about using hazardous chemicals to clean up, just click save and go" then they might have had a chance.

    Anyway, there is my take on it. You want to differentiate yourself on the market? Think who would benefit from a pen input and design the system around them. I don't want an over-bloated eReader with LCD screen. I don't want a dumbed-down laptop. I don't want a walled garden of apps that only some single company wants to restrict myself to. I don't want a giant smartphone that doesn't work as a phone. I want a portable digital art studio, and I do believe that pen input tablets are the ideal solution. A shame not one company had the foresight to create one.

  14. The Tablet is an inbetween by SmallFurryCreature · · Score: 5, Interesting

    Early radio phones, even early mobiles were a disaster to use. A car phone wasn't always just your mobile in your car, it was a major installation.

    Early mobile phones came in a suitcase. So... where did you leave all the stuff in your normal case? Carry 2 suitcases? Not very high powered right?

    But tech progressed and right now with bluetooth headsets and voice dialing we are getting damned close to the perceived convenience of Star Trek communicators.

    I think tablets are a dead end. The future is retina displays and neural input. It is obvious really, holding a screen and a keyboard in whatever combinations just ain't convenient. Laptops ain't any better, we just got used to their inconvenience. If you see some people type on a phone, you can easily forget just how fucking akward it is to use... but we move on.

    I think tablets are the very early ancestors of anywhere computing. Not anywhere as in anywhere I sit down but anywhere as in on the move. Not traditional computing work tasks such as writing a document or doing design, but informational and entertainment computing. Google maps has completely replaced my need for a map. I used to have several. Recently threw them out. Don't need them. Not that I use Maps all that often but that is the real convenience, when I need it, it is right there, up to date and ready to use.

    Music, movies and games. We used to have to sit down to play them or bring very specialized travel sets with us. With a phone/tablet, you can play almost any game, wherever you want, when you want. Yes, they are akward and simplistic and underpowered. But that will chance. I still got an old phone that can play snakes, compared to that, modern mobile games are a million times better. NEITHER is yet anywhere as convenient and reliable as old LCD games or as rich and powerful as PC games but... getting there.

    I remember the Walkman... it was all the rage for a while and then it died. It wasn't until years later that personal audio made a come back with the portable MP3 player. Why?

    Walkman's just weren't convenient with their tapes, it takes a lot of work to mix a tape and then you have the same limitted tracks in the same order unless you bring bulky tapes (check tape size vs MP3 player). Only the hardcore persisted, some bought mini-disc but the majority didn't bother.

    Now the MP3 player is back with a vengeance.

    I see a LOT of people with iPads that barely use them, they just ain't that comfortable to use right now or all that useful but that will change. Those cheap nasty headphones of the walkman (orange foam pads) have evolved into in-ear buds and massive headphones depending on taste. Tablets will evolve too. How? If I knew that I would be to busy being filthy rich to post on slashdot.

    --

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  15. face meet palm by Swampash · · Score: 4, Interesting

    Apple makes gorgeous meticulously designed products that make people's lives easier.

    To combat this, apparently Microsoft needs to produce something that will make employees more effective at their jobs.

    1. Re:face meet palm by Anonymous Coward · · Score: 5, Insightful

      Apple makes gorgeous meticulously designed products that make people's lives easier.

      To combat this, apparently Microsoft needs to produce something that will make employees more effective at their jobs.

      No. You're making the same mistake that Steve Ballmer often seems to make. This isn't about "combating" Apple. It's about market opportunities for Microsoft. Following Apple into the consumer market probably isn't a good move for Microsoft. Producing something targeted at business needs probably is. That isn't because targeting business needs will lead to them reducing Apple's sales, or even to them outselling Apple, it's because it is likely to lead to more sales and profits for Microsoft than they would otherwise have.Talking about "combating" someone else's success is hideously stupid.

  16. Real work? by jiteo · · Score: 4, Insightful

    "Real work" is not helped by "exposing the OS complexity."

  17. Re:Considering who most computer users are these d by dokc · · Score: 4, Interesting

    iPads with keyboards would work great for 99% of them.

    So actually any notebook, notepad, subnotebook,... would also work great for them...
    Actually, 99% of them need only a paper notebook and a telephone.

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  18. They already did that... by majesticmerc · · Score: 4, Informative

    Microsoft already had a tablet that would make employees potentially much more productive. It was called Courier, the internet was crying out for them to make it, and they cancelled the whole project.

  19. Re:Considering who most computer users are these d by justforgetme · · Score: 5, Insightful

    unless it has automated access to every single aspect of your life.
    Like every iPad I have used...

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  20. Re:Considering who most computer users are these d by TheRaven64 · · Score: 4, Funny

    I believe that using American as a synonym for illiterate is not considered politically correct these days...

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  21. Re:Considering who most computer users are these d by teslar · · Score: 4, Interesting

    If you really want a tablet for professionals and business people, make one with a responsive enough stylus with no parallax error.

    Hi, I used to be a complete skeptic when it came to tablets (not just iPads). Then, recently, I saw someone with an iPad + stylus + Notes plus in a meeting, just happily jotting down his hand-written notes on the iPad. And just watching the ease with which he could do that might just have sold me a tablet.

    To elaborate a little: I dislike typing for note-taking, so I stick to the pen-and-paper approach but this means my notes are scattered across a number of notebooks (depending on which were lying around when I grabbed one for wherever the next meeting was). Being able to take hand-written notes that all end up on the same device, nicely browsable and printable - yeah, that can win me over.