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Ask Slashdot: Companies That Force Employees To Join Social Networks?

First time accepted submitter rubeon writes "Companies can get a lot of mileage out of social networking services from the likes of Google or Facebook. Chat, document collaboration, and video conferencing using services like Google+ Hangouts or Facebook's Skype are seductive additions to an IT arsenal. But a lot of people have privacy concerns about these services, and there's no shortage of horror stories how these sites track and exploit their users' habits. Would you work for a company that forced its employees to join a social network?"

10 of 364 comments (clear)

  1. Is this really a problem? by icebike · · Score: 4, Interesting

    Other than Facebook itself, and Google, has anyone actually been asked to join a Social Network by their employer?

    (No, Gmail does not count).

    I've heard of people being asked to follow twitter, but that's hardly a social network, and its far from bidirectional.

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    1. Re:Is this really a problem? by Anonymous Coward · · Score: 5, Interesting

      Yes. Part of the interview process at my last job (internet marketing startup) was to check prospects' scores on online tools that measured "engagement" in blogging, Twitter, Facebook, foursquare, Google+, YouTube, etc. The company would also send out emails "requesting" that employees post/Tweet/Like events, books, blog posts, awards, or webinars related to the company, made by friends of/investors in the company, and so on. If you didn't have social media "juice," they weren't interested.

      Even for tech support positions they weighed social media marketing knowledge alongside tech knowledge, because you had to defend (or upsell) the product on support calls. It's to the point now where they changed the job title of the phone support position to "Entry-level *ub*potter," presumably because they weren't getting people with marketing knowledge.

      They'd ask us to mob people they wanted as guests on their weekly marketing show. I don't know what they expect when they do that; it struck me as annoying.

      They're also extremely aggressive about responding to negative or skeptical posts and comments, to the point where they'll join MetaFilter to post a sales-pitch response to a question.

    2. Re:Is this really a problem? by 93+Escort+Wagon · · Score: 5, Interesting

      Other than Facebook itself, and Google, has anyone actually been asked to join a Social Network by their employer?

      My employer - a university department - decided it needed to have a social networking presence. Since I'm the main web guy, that basically amounted to "we want you to join Facebook and Twitter".

      We use it these tools to disseminate news about our department and to try to keep more frequent contact with our alumni. But that's as far as it goes - as far as I know, they couldn't care less about my personal activities on there (and my personal Facebook profile is actually separate from I use for work; but don't tell Facebook that! And I don't use Twitter personally). I've made it a point to not "friend" my boss nor most of the faculty who've asked. My (infrequent) personal posts are all set to "friends only"; and I do my bet not to say anything that could come back to bite me.

      Of course it helps that I'm a really boring person.

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      #DeleteChrome
  2. It's a paying job. by Sarten-X · · Score: 4, Interesting

    If I were looking for work, I'd take the job, and just add the bare minimum of details to the site. Get a bit of political clout with the supervisors, then conveniently forget to log in for a week, or a month, or "oh dear, I forgot my password, and I don't know what email account I used to sign up".

    Having been unemployed recently, I'd much prefer a paycheck to a bit of already-compromised privacy.

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    You do not have a moral or legal right to do absolutely anything you want.
    1. Re:It's a paying job. by El_Oscuro · · Score: 5, Interesting

      I don't have any facebook. If an employer required me to get one, it would have company email and nothing personal at all. And time spent on it would be fully billable.

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      "Be grateful for what you have. You may never know when you may lose it."
  3. That question actually is rather leading. by JustShootMe · · Score: 4, Interesting

    Disclaimer: I work for Jive Software, one of the leading vendors (if not the leading vendor) of Social Business Software, so take it for what you will. I'm just a hosting engineer though - not a marketer.

    That said, I think this question actually entails two separate issues. The first one is, will having their employees collaborate socially save them time, money, and energy? I've seen many, many examples of companies coming to depend on social software - there are plenty of examples on Jive's site (and it's not just blowing smoke, I've seen firsthand evidence of this and have even talked to some people on the sales floor who swear by it). Some customers I work with have grown so dependent on social software that they cannot tolerate even a minute of downtime. Social business is, in many ways, the wave of the future, and to criticize companies for trying to get on the bandwagon and realize the benefits for themselves is not something I'm prepared to do.

    The other question is: Should the company provide a sandboxed environment for this kind of collaboration, or should they force their employees to use solutions that potentially violate their privacy or have other issues? I'm not going to say that any of the solutions out there such as Facebook have those issues necessarily, but they are obviously very much less sandboxed and do not have the interests of corporate and personal privacy in mind near as much as a vendor whose software can be sandboxed to provide some safety for personal information and company secrets.

    At Jive we eat our own dogwood, and we use a social instance of our own software in the company, and I can't imagine working without it. But if a company were to force me to collaborate on publicly available sites where my grandmother (for example) would also post, I'd seriously wonder what they were smoking.

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  4. Come on, companies don't hire criminals by Tibixe · · Score: 5, Interesting

    I'm fairly young and I already start getting reactions along the line of "Are you a criminal or what?" when I tell people I don't have a facebook profile. Also, I'm pretty sure the police would be watching people without public social network presence for they are hiding something for sure. Fortunately for me, they're probably too lazy to get up from facebook.

  5. Can information leak in? by pavon · · Score: 4, Interesting

    I don't use social networks, so don't know a lot of their details. But one complaint that I commonly hear is that people can tag photos of you, and even if you don't have an account, Facebook will link this information together to create a hidden profile of you.

    If your employer requires you to use your real name and information when signing up for an external social network, and your friends who use that same social network post pictures and other information about your personal life, is it possible that the network will associate this information with your work account, which will then bring it into your bosses radar?

    If it is a private company network, then no problem. But if it is a public social network, it seems like it could create the same sort of problems that occur when bosses force you to friend them with your personal social network account.

  6. Re:Why not, it's just another work tool by theshowmecanuck · · Score: 4, Interesting

    Which network does that and how do they enforce it?

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    -- I ignore anonymous replies to my comments and postings.
  7. Birthdays by tepples · · Score: 4, Interesting

    With different emails, profiles, behaviors, etc how would they notice?

    For one thing, correlations between people tagged in the same photo.

    avoid personal info like birthday's etc on the business account.

    As I understand it, all major social networks operating in the United States collect date of birth to be COPPA compliant.