Privacy-Centric Search Engine Scroogle Shuts Down
An anonymous reader writes "Daniel Brandt started his 'Scroogle' search engine because he wanted to provide increased privacy to people who searched online through Google. Unfortunately, while Google tolerated this for a while, they began throttling Scroogle queries. This, in combination with extensive DDoS attacks on Brandt's servers, has caused him to take Scroogle offline, along with his other domains. He said, 'I no longer have any domains online. I also took all my domains out of DNS because I want to signal to the criminal element that I have no more servers to trash. This hopefully will ward off further attacks on my previous providers. Scroogle.org is gone forever. Even if all my DDoS problems had never started in December, Scroogle was already getting squeezed from Google's throttling, and was already dying. It might have lasted another six months if I hadn't lost seven servers from DDoS, but that's about all.' Internet users who made use of the services will now need to investigate other options."
Scroogle is not a search engine. Scroogle is a hosted front end to Google. DuckDuckGo is a real search engine, one with good privacy policies and only one ad per page.
They need a better brand if they want to make it big. I'm not commenting on the service per se. But the brand name itself is a big element in what draws new users.
It's three words, comprising one syllable each. So it's effectively five units in length of time to say. Not only that, but the hard "K" in "duck" forces the intermediate pause between the first two words, and encourages it between the latter two (attempts to say the name in only three units' time would sound closer to DU-DUCK-O). The pauses in between each of the individual words carries over from speech to mental reading and writing. Both the writer and the reader, are speaking their words inside their heads when they write or read. Which means the brand is both annoying to read and write about.
The repetition of "duck" makes the URL pretty annoying to type as well. At they very least, they can get a shorter domain that's easy to remember! For other types of products, the need might be different, but for a text-based internet destination, it's gotta be easy to type. They got the "duck" and "go" parts are more or less correct (no one-finger acrobatics needed to type the words), but the repeated duck completely negates the benefit.
Otherwise, they seem like an acceptable alternative to Scroogle. I've used them before, but Google is just easier to type (the double-o detracts a bit, but the brevity of the name more than makes up for this), so I always end up going back to Google.
"If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
They had a toolbar, if you clicked the 'send anonymous statistics data to Microsoft to improve our services' button then it was supposed to send anonymous stats to MS. However it turned out they were scraping the queries you ran on Google and sending the whole lot, results, the search, what you clicked on etc. back to Microsoft.
And not anonymous data either. Detailed tracking data, and a unique id that can be used to de-anonymize you.
It was Carrier IQ in IE form.
To me what made it worse is they were unrepentant once caught. Pretending it wasn't copying because they took these 'signals' from many sites and the result was merged. Which is incredible face. They didn't even pretend not to be tracking their users, they were proud of it.
And no prosecution either, nobody chased them, too much clout in politics.