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Reasons Behind the Demise of Kodak

pbahra tips a story that goes into the reasons behind Kodak's decline and fall. Quoting: "With digital, a significant shift in mind-set occurred in the meanings associated with cameras. Rather than being identified as a piece of purely photographic equipment, digital cameras came to be seen as electronic gadgets. The implications of this shift were enormous. With digital devices, newcomers such as Sony were able to bypass one of Kodak’s massive strengths: its distribution network. Instead, digital cameras became available in electronic retail outlets next to other gadgets. Kodak was now playing on Sony’s and other entrants’ turf rather than its own. Similarly, Kodak’s brand came to be associated with traditional photography rather than digital."

2 of 200 comments (clear)

  1. Another perspective from a pro photographers view by yodleboy · · Score: 5, Interesting

    read this: A Photographer's Eulogy for Eastman Kodak a couple of weeks ago and it's a good complement to TFA. Among other things, the author recalls a meeting with a Kodak product manager in the early 90's who's response to digital on the horizon was "How do we stop this thing?" He also notes this wasn't the first time Kodak's ego got in its own way. Anyway, an interesting read.

  2. But...Kodak invented digital cameras by MpVpRb · · Score: 5, Interesting
    From Wikipedia...

    1975: Steven Sasson, then an electrical engineer at Kodak, invented the digital camera.

    1976: The Bayer Pattern color filter array (CFA) was invented by Eastman Kodak researcher Bryce Bayer. The order in which dyes are placed on an image sensor photosite is still in use today. The basic technology is still the most commonly used of its kind to date.

    They also produced the first digital SLRs

    http://en.wikipedia.org/wiki/Kodak_DCS

    And, their sensor division made extremely high quality sensors for scientific, industrial and consumer cameras.

    Makes it even more ironic and baffling that they couldn't make it in the digital world.