Siri To Power Mercedes-Benz Car Systems
redletterdave writes "Mercedes-Benz unveiled plans on Monday to use Siri, Apple's AI personal assistant exclusive to the iPhone 4S, to power its electronics system called 'Drive Kit Plus,' which will essentially let drivers access their iPhone apps while driving using voice commands. With Siri, Mercedes drivers will have a hands-free solution to listen to music, change channels on the radio, send texts, or make calls. 'Drive Kit Plus' will also come pre-installed with a number of social networks, so drivers will even be able to update their Twitter accounts and post messages to Facebook. Siri will also be integrated with Garmin's GPS system, so drivers can navigate and get directions with simple voice commands. With this move, Mercedes-Benz earns the distinction of being the first carmaker to integrate Apple technology into its vehicles' in-car systems."
The most interesting thing in this article for me is lifespan. If I buy a phone with a funky feature I expect that feature to be active for the life of the phone - two to five years. However, if I buy a car, I would expect that all the features keep working for the life of the car - which is a lot longer. What is going to happen if in five or ten years time, Apple decides that Siri wasn't the right direction and makes something else? It comes back to the old DRM needing to be supported for the life of the product. What would happen to all the cars with this embedded if the servers were turned off?
Having said all that, something like Siri is probably the last thing I would want in a car, I am even discouraged by car commercials that offer "Built-in iPod docks" and the like. Too much lock-in for a specific product and brand.
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