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Advertisers Co-Opting The Lorax With Half-Truths About Conservation
pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"
The Lorax was was of my favorite books by Dr. Seuss. I was a regular participant in "Read Aloud" days at our local elementary school, and when I had a choice of the book this is the one I selected to read. It was a simple story, well illustrated, and enjoyable.
Obviously to stretch the story to a feature length film the writers had to include additional story elements, but it just looks SO busy. I wish they would stop destroying these classics, but I guess Hollywood is grasping for ideas and hoped to trade off nostalgia for this story and lure parents to the theater with their children. Pick up the book instead, read it to your kids, and discuss.
"We make our world significant by the courage of our questions and by the depth of our answers." Carl Sagan
This movie will be forgotten in five years, whereas the book will remain. Just keep your damn kids away from the movie.
Fuck those people. You have a propaganda film out now that every conservative dickweed should be able to enjoy. Act of Valor, the one starring real soldiers, using live ammunition, and overseen by the Pentagon. Stop bitching that other people have what you also have.
If you're going to advocate something radical, you had damn well have a pretty good answer on *how* where going to do it without throwing society into chaos. It's nice to save the environment, but we humans are part of that environment too.
If you're going to advocate something environmentally harmful, you had damn well better have a pretty good answer on how we're going to live that way without destroying our ecosystem. It's nice to have shiny things, but we humans can't live without the environment.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
No--there using this story as a metric of how many /. readers are sympathetic to OWS and similar political agendas. With all the changes since Taco left (flags?), this subtle quantification and increase in slashvertisements has made it ever more clear how /. will sell its users as product. Damn it. My post is self-fulfilling prophecy.
No, you post is unreadable due to the font.
"Dude refuses to give an inch"
Then he's no liberal. If you look around the stubborn ones are the "my way or no way" republicans. The liberals and the centrists are the ones that have been giving ground the last 18 years. That's why the country is so fucked up with a constitution that's a joke and a dysfunctional regulatory system allowing public to be raped by corporations.