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Users Spend More Time On Myspace Than Google+

pigrabbitbear writes "Google is boasting that more than 90 million people have signed up for its Google+. Those are pretty impressive numbers. I mean, if you had 90 million people at your disposal, you could do anything. You'd rule the Internet. Except there's one little problem: No one is using the site. The Wall Street Journal has the hard, unfiltered truth: According to comScore numbers, users spent an average of 3 minutes on G+ in the entire month of January. Facebook users spent 405 minutes, or nearly 7 hours, on the site. People managed to find 17 minutes to spare to add connections on LinkedIn. Heck, even Myspace users — many of whom are probably ghost accounts — surfed for eight minutes over the month."

45 of 310 comments (clear)

  1. LOL ... by gstoddart · · Score: 3, Interesting

    Wow, nobody has posted yet. Apparently nobody cares about Google + enough to even try for a first post.

    I know I've seen no incentive whatsoever to use Google+, and I have a gmail account that I've had for years which doesn't correspond to a real name -- so their whole "thou shalt have a real name" as an ID thing is a non-starter for me.

    In all honesty, I'm not even sure of what Google + is meant to be used for, or why I'd even care.

    --
    Lost at C:>. Found at C.
    1. Re:LOL ... by WillgasM · · Score: 5, Funny

      G+ is used solely for following Wil Wheaton and Felicia Day when they have something to say beyond Twitter's 140 characters. They both have FB accounts now, however, so I imagine G+ will soon fade out of existence.

    2. Re:LOL ... by Anonymous Coward · · Score: 5, Funny

      This reminds me of an image my boss has taped to her desk. (http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/)
      If you don't wan to click, it says:
      Social Media Explained
      Twitter: I'm eating a #donut
      Facebook: I Like donuts
      Foursquare: This is where I eat donuts
      Instagram: Here's a vintage photo of my donut
      YouTube: Here I am eating a donut
      Pinterest: Here's a donut recipe
      Last FM: Now Listening to "Donuts"
      G+: I'm a Google employee who eats donuts.

    3. Re:LOL ... by WillgasM · · Score: 5, Funny

      You should add me on Google Wave then.

    4. Re:LOL ... by dward90 · · Score: 5, Interesting

      Google isn't going to let its foray into the most profitable market... possibly ever (sales of personal information of others), just fade off into obscurity.

      Can you provide a single example where Google has ever sold personal information to any third party ever? I get that privacy is important and Google might be pushing the boundaries on it, but spreading FUD like this isn't helping your cause.

      --
      My other sig is clever.
    5. Re:LOL ... by P-niiice · · Score: 5, Interesting

      I agreed, there was no reason to use Google + - but I clicked in this week and people are actually posting and they are people I care about because my list isn't bloated.

      So I'm going to start looking at plus now. I stopped using Facebook months ago.

    6. Re:LOL ... by Riceballsan · · Score: 5, Insightful

      Seconded here. There is 1/8th as much content on my G+ then there ever was on facebook. However that 1/8th is actually things that I either find amusing, actual posts by the friends I give a darn about (compared to 80% of my facebook contacts... which were mostly people I barely knew in person that looked me up and added me, and it was less work to add them then to explain why I don't want to add someone.

    7. Re:LOL ... by artor3 · · Score: 5, Interesting

      My friends and I use G+, but not the way people use Facebook. It's more like an enhanced group email. We always used to have these email chains where someone would send out something interesting to everyone on the list, and people would just reply-all to that, either chatting or planning a party or whatever. Now we do the same thing on G+ since it makes it a bit easier. But I'd never "hang out" on the site (nor do I understand why people hang out on Facebook). I just log in from my phone, see if anything's happening, maybe fire off a reply, and log back off.

    8. Re:LOL ... by SomePgmr · · Score: 4, Interesting

      Of course not, and neither does Facebook or they wouldn't be worth anything.

      Which brings it all back to the merits of the two services to the end users. I'm sorry to say it, but Facebook is very well done and already has everyone you know, while G+ brings nothing to the table.

      On rare occasions I pull G+ up, and it's the same thing... people I don't know saying crap I don't care about, and no obvious way to change that. I'd wager that's where the 3 minute figure comes from... people occasionally looking to see if it sucks less.

      So why would I use it? And why isn't anyone at Google asking themselves that question?

    9. Re:LOL ... by FooAtWFU · · Score: 4, Insightful

      Google and Facebook are more about renting your personal information - as in, here, let us send this ad to someone whose personal information matches your desired profile. No way they're going to sell their core business. :)

      --
      The World Wide Web is dying. Soon, we shall have only the Internet.
    10. Re:LOL ... by Darinbob · · Score: 5, Insightful

      Google+ is just not the same as Facebook and never will be. People don't go there as part of a social popularity contest. I just don't get all this bashing of Google+ about stuff that its users don't even care about. Next up people will bash Linux for not having as many users as Windows?

    11. Re:LOL ... by Anthony+Mouse · · Score: 4, Interesting

      With Google's new anti-privacy policy, they are explicitly reserving the right to take all that information and do whatever they want with it internally.

      Can you explain what it is that causes such alarm about the new privacy policy (other than that the WSJ keeps writing negative stories about Google)?

      As far as I can tell there are two primary privacy questions when someone is using a web service:

      (1) What data do they collect? This is important because eve if they don't intend to do anything objectionable, they could still be forced to turn it over to a totalitarian government or someone could break in and steal it and you would then see the problems like you see in (2). The trouble with this is that it's a losing battle -- everybody collects everything they can get their hands on, so unless you want to be like Richard Stallman and read the internet by having people print it out on paper for you, there isn't much you can do. Plus, especially in the case of the totalitarian government, there is no way to actually verify that they aren't being forced to collect more data than they say they are. More importantly, this isn't the thing that changed in the new privacy policy, so if you were OK with this before then nothing has changed.

      Which leads to:
      (2) What do they use it for? The things to be worried about are that they provide it to insurance companies who use it to raise your rates or deny coverage, or provide it to governments who use it to silence dissidents, or that they're just loose with distributing it to anyone and it ends up in the hands of insurance companies and governments. But according to the privacy policy, that isn't what they're doing. They're using it internally, obviously to target ads. If you refrain from reading the ads, the effect on you is inconsequential. If you read them, you see ads that are somewhat more relevant... which doesn't seem like a particular cause for outrage.

      So where is the path that leads to something bad happening? What terrible end result is enabled by the new privacy policy that was not possible under the old one?

    12. Re:LOL ... by johnsnails · · Score: 3, Funny

      I will do something social in orkut

    13. Re:LOL ... by Anonymous Coward · · Score: 3, Insightful

      In all honesty, I'm not even sure of what Google + is meant to be used for, or why I'd even care.

      On my G+ stream today, a shared article on the economic impact of allowing gay marriage, a discussion of the effects of some changes to local laws, photos from a friend who has moved to another country showing things the tourists don't usually see.

      On my Facebook feed, an in-law threw up in his car today, someone saw somebody in shopping mall who looked just like a celebrity, somebody got drunk at somebody elses birthday and said something cutting, and 6 'inspirational' image macros I'm supposed to share that all basically say "I'm a precious snowflake and everybody else is a mindless sheep."

      Facebook may be more popular, but quantity is not quality.

  2. No reason to use it? by Immostlyharmless · · Score: 5, Insightful

    Simple reason is that facebook is already a working hub for all of my friends, there are those who have switched to google plus, but as long as all my friends, all my co-workers and all of my family, is already in one place? Why go someplace else? Google needs to blow some capital to get people to move. Offer incentives to switch, that's how business works.

    1. Re:No reason to use it? by Tharsman · · Score: 4, Interesting

      Only reason I find to use a social network other than Facebook is privacy concerns. But lets be honest, Google is not the first company you look at when you ask yourself "who will take my privacy more seriously?"

      Only alternative for social networking, in my eyes, is Twitter since (to my knowledge, they may be very good at hiding it) they only care about my posts and hash tags, not about tracking my every move in the web.

    2. Re:No reason to use it? by GameboyRMH · · Score: 3, Interesting

      Yep, users are locked into Facebook nice and tight, tighter than any lock-in any OS ever had because there is zero compatibility of any kind between Facebook and G+...or anything else for that matter. At least most of your files would work with different apps on different OSes.

      Users will get off of Facebook once something much better comes along and Facebook stagnates, the same thing that got people off of MySpace and onto Facebook in the first place, and the same with Geocities before that...

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    3. Re:No reason to use it? by tripleevenfall · · Score: 5, Funny

      Google should advertise that if you switch to G+, your grandmother, talkative aunt, and your mother probably wont find you again for at least another year or two.

    4. Re:No reason to use it? by mcgrew · · Score: 3, Interesting

      I've been to MySpace more in the last week than G+. Actually it's been a while since I went to G+, although I may use it for video conferencing with my daughter in Ohio if she ever gets her smartphone to work with it.

      Why have I been to MySpace? I've been re-ripping CDs, and quite a few are from local indie bands that aren't on wikipedia or Amazon, and the only place I can find cover art for the rips is MySpace.

    5. Re:No reason to use it? by brunes69 · · Score: 4, Interesting

      The incentive for me is to have proper control of my privacy settings and sane sharing defaults. Zuckerberg's whole "everyone should share their whole lives with the world" mantra just does not fit with me and that is why Facebook does not fit with me. I had 200+ friends on facebook and only a tiny fraction of that on G+ - yet I spend way more time on G+ than I ever did on Facebook.

    6. Re:No reason to use it? by vlm · · Score: 4, Interesting

      Seriously that might work. The journalist / media assumption is social media is only grannie auntie and the creep from middle school talking about nothing. Its even embedded into the language as "friend" and "friending". G+ seems to be going another direction into something like world wide/online/hobby clubs...

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    7. Re:No reason to use it? by Riceballsan · · Score: 4, Insightful

      Actually i think the myspace stagnation isn't quite as true as people think. Facebook overtook myspace, because they competed in a different arena and gathered a different crowd. Facebook timed it so that they didn't have to focus on converting myspace's X million users, they grabbed a few million people that did not use social networking and pulled them in first, then once facebooks userbase outgrew myspace, then they got people to switch.

    8. Re:No reason to use it? by q-the-impaler · · Score: 3, Insightful

      So true. I gave up on Facebook because of them, and now I can easily find people who are interesting. Maybe Google+ isn't a Facebook killer, but I find lots of good content on Google+. I deactivated my FB account months ago and will never look back. The cool thing about Google+ IMO is I have more people in my circles I do not know than people I do. These people are way more interesting than the people I knew in high school 15 years ago. The straw that broke the Facebook camel's back was when I ran into someone from high school who said, "${casual_acquaintance_classmate} thinks you are mad because you didn't friend them on Facebook."

      If Google+ ever becomes Facebook, I'm done with social networking.

      --
      Sierra Tango Foxtrot Uniform
    9. Re:No reason to use it? by demachina · · Score: 3, Informative

      If you actually looked at third party URL's being called by random web pages platform.twitter.com and api.twitter.com/xd_receiver.html are becoming extremely common. If Twitter isn't doing tracking with these it would be amazing that they are passing up the opportunity.

      --
      @de_machina
    10. Re:No reason to use it? by formfeed · · Score: 4, Insightful

      \ G+ seems to be going another direction into something like world wide/online/hobby clubs...

      That would be a nice reason to use it. But my dirty little secret: My real name isn't formfeed

      If you're in high school your teachers don't need to know that you are preparing for the zombie apocalypse. And if you're a teacher, the parents shouldn't be able to find out that your favorite sport is tethercat.

      And there are a million more reasons I don't need an identity services or want my hobbies connected to my CV

  3. nice. by jzuccaro · · Score: 5, Insightful

    Nice, now get rid of it and return the + operator to the search engine please.

    1. Re:nice. by Culture20 · · Score: 5, Interesting

      Yes! I've had a damn hard time searching for stuff with google lately because it ignores Anthony but the first three search words, so I have to order my search terms in different ways. It's almost as bad as using five search engines back in the day. While we're at it, can there be a check box to allow searching with punctuation? That's actually important to some searches.

  4. that's on purpose by Unordained · · Score: 5, Interesting

    G+ fits my desire for social-networking perfectly: I hardly have to spend any time on it to get what I want out of it. I spend no time whatsoever on the other systems, because they're more cumbersome and demand my time in ways I'm not comfortable with. G+ is the only system that lets me contribute the little amount of time I'm willing to contribute, without being useless. So maybe its users *do* use it for fewer minutes a month -- but isn't that okay? Is there not a market for that? Lots of people probably watch crappy TV -- should we judge other channels based on the fact that they have a few, well-targeted shows, that a segment of the population watches (but nothing else)? Maybe it should be our goal to use these systems less, not more! In that respect, G+ represents an increase in efficiency -- which is a driver of GNP. So it's a good thing. Go G+!

    1. Re:that's on purpose by Anonymous Coward · · Score: 5, Interesting

      I agree. I rarely use it, but when I do, it's indispensable. Top use: pushing out notifications to various circles. I know that the people in these circles get the information, and if it's important enough for them to comment, they do. Unlike most FB users I know, I'm not that terribly self-involved, and so don't feel the need to keep the world apprised of all of my actions. I see that G+ fits a completely different niche than FB, and that's completely fine with me.

    2. Re:that's on purpose by Zemplar · · Score: 3, Insightful

      G+ fits my desire for social-networking perfectly: I hardly have to spend any time on it to get what I want out of it. I spend no time whatsoever on the other systems, because they're more cumbersome and demand my time in ways I'm not comfortable with. G+ is the only system that lets me contribute the little amount of time I'm willing to contribute, without being useless. So maybe its users *do* use it for fewer minutes a month -- but isn't that okay? Is there not a market for that? Lots of people probably watch crappy TV -- should we judge other channels based on the fact that they have a few, well-targeted shows, that a segment of the population watches (but nothing else)? Maybe it should be our goal to use these systems less, not more! In that respect, G+ represents an increase in efficiency -- which is a driver of GNP. So it's a good thing. Go G+!

      Right on. Just measuring time spent on something doesn't determine it's value, that's the wrong metric.

    3. Re:that's on purpose by Tharsman · · Score: 3, Interesting

      So maybe its users *do* use it for fewer minutes a month -- but isn't that okay? Is there not a market for that?

      Not really. Social networks are not cheap to run, and they barely can gain any ad revenue if all you do is go in and out once a day.

      I know Qudora is not the best source of info but this Q&A seems to have some logic behind it (and the numbers match):

      http://www.quora.com/How-much-money-does-Facebook-make-from-a-single-user-using-the-site-for-1-hour
      How much money does Facebook make from a single user using the site for 1 hour?
      4 cents/user per hour of usage, with the following assumptions:
      $2b in revenue in 2010, 540m unique monthly users, average usage of 7 hours per month per user.

      IF we are talking the same profit ratios, this means 90 million users * (3/60) * 4c = 180,000 a month.

      Thats absolutely nothing for a company like Google.

      Also keep in mind Facebook is capitalizing heavily on in-game currency for games like FarmVille, something I dont think Google is doing, so the average may be even lower than 4 cents for Google.
      This means that G+ is running at..

  5. Niche market by sqrt(2) · · Score: 4, Interesting

    Google could do well if they pivoted to the niche market of academics, science, engineering, technology, and journalists. Some of the discussions on Google+ for those areas of interest are actually very high quality. Certainly better than anything you get on Facebook.

    It's highly subjective and a matter of personal taste, but I find the interface and presentation of Google+ to be superb, it really blows FB out of the water. I can't stand how cluttered and busy it's become while G+ is clean and just feels right. The "circles" metaphor and interface is a pretty good step forward for social networking, it doesn't get the credit it deserves for at least being the easiest to use and understand way to bring some granularity to what you share and who you share it with.

    I don't want to see Facebook unseated, but I would love to see Google light a fire under them. Competition is good for users of both sites.

    --
    If you build it, nerds will come. Soylentnews.org
  6. the fine print... by sjwt · · Score: 5, Interesting

    Mr. Horowitz declined to share data about how much time people spend on Google+ but said "we're growing by every metric we care about." ...
    When asked what metrics Google+ cared about, the answer was a straight faced "Any metric that is growing"

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  7. Where did this data come from? by icebike · · Score: 4, Informative

    The article is very light on specifics of where this data was obtained, other than pointing at Comscore.

    I suspect the original source was this ComScore blog article. Even that article is very light on methodology.

    Quoting:

    While Google Plus nearly matches Tumblr from an audience standpoint in the U.S., it does not yet attract similar levels of user engagement on its primary web pages. Importantly, these figures account for activity on plus.google.com and [but] do not include engagement with the Google Plus toolbar or other distributed content throughout the Google network of sites.

    Right there seems to be an admission that ComScore isn't able to measure the total engagement, because they can't see it, and nobody needs to access plus.google.com once they are signed up. All the links you need appear on pages protected by https.

    The very nature of Google+, with its circles of friends may work against any outsiders having any real access to the amount of time spent there by the average user. and, google's use of https makes this harder still.

    These guys are shooting in the dark.

    Still, I tend to agree, I only know of a few bloggers who think its cool to hang the little G+ symbol behind their names.

    --
    Sig Battery depleted. Reverting to safe mode.
  8. Re:It's The People, Stupid by vlm · · Score: 3, Interesting

    or at least everybody they knew was

    Ah that seems to be the key. FB is for people you know, however tenuously distant like that kid who sat next to you at lunch hour 20 years ago. G+ is for people who share interests with you. I've "met" some freaking amazing photographers, a couple decent hardware hackers, a couple decent cooks/chefs, some decent programmers, hundreds of ham radio operators...

    Has anyone had any luck meeting and conversing with people in the hobbiest/interest type groups on FB or linkedin or whatever else? seems to be a spammy empty wasteland, but G+ actually more or less works for that.

    Before I deleted FB years ago, 90% was people I knew and 10% was people I found. G+ seems to have flipped that ratio, which no one seems to be talking about. Yes there are exceptions, if you work at GOOG probably everyone you work with is there, but otherwise its the land of hobbies.

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  9. I *liked* G+... but they are driving me away by cybersquid · · Score: 5, Interesting

    Specifically, google emailed me last night that they will suspend my account if I don't use me real name.

    Apparently their desire for new users is less than their need to be dicks to the ones they have.

    Too bad. I liked G+.

    1. Re:I *liked* G+... but they are driving me away by cybersquid · · Score: 4, Informative

      What, are you lazy or just a troll? It takes 10 seconds to find a link to the policy.

  10. Re:Wait by Allicorn · · Score: 3, Funny

    That can't be right. I used to use MySpace and it used to break all the time!

    --
    OMG!!! Ponies!!!
  11. Sorry, we were busy on G+ by Kamiza+Ikioi · · Score: 4, Insightful

    Sorry, we were too busy on G+ to worry about first post....

    "The Wall Street Journal has the hard, unfiltered truth"

    Yeah, except it doesn't count mobile users. G+ is mostly cutting edge geeks who are using the app at least as much as the website. It doesn't define which users it is counting. Is this counting active users, signed up and never returned users, who? Considering anyone with a Google account now has a G+ account, the numbers can easily be far off what the active user numbers would be. If they were testing me, and testing mobile, I'd easily clock in about 8 hours average a day (always checking on phone, commenting in discussions, on tablet, on at work, etc.)

    Also, many of us geeks got family to join. We all but boycott Facebook, so they have to log in every once in a while just to check on us, but never interact.

    From personal experience, I have 1000+ followers, follow 200+, and it take me more than 3 minutes a day just to get through the first page of posts. Also, I hyper share with G+, because it's people I share interests, not genes, with.

    Compared to Slashdot: I've posted more interesting stories than Slashdot had today. I've read more interesting stories separately as well. I've had better discussions that on Slashdot. Millions of users, only a couple thousand posts per day... Maybe the Slashdot crowd shouldn't be throwing stones. Reading all the blurbs, I could easily fit Slashdot into 3 minutes a day or less.

    Besides, many posted this story before it was on Slashdot. Became old news quick, already fully parsed, dissected, and discussed. Glad to see /. catch up to G+, and then poo-poo it, lol.

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    I8-D
  12. evil and EVIL by AliasMarlowe · · Score: 5, Insightful

    Which brings it all back to the merits of the two services to the end users.

    Well, that's about a zero for G+, by the looks of things. However, FB is unequivocally heavily into negative territory in terms of merit to end users (even attempting to track non-users?). This is one reason why my router blocks all access to all of FB's IP ranges, thus rendering all those "like" buttons polluting other pages utterly harmless. These stupid "like" buttons are shown, but it's actually impressive or astonishing how much other stuff around the web is replaced by "denied" messages by the router.

    I've an open mind about Google, but Facebook is definitely at the wrong end of the good-evil axis.

    --
    Those who can make you believe absurdities can make you commit atrocities. - Voltaire
    1. Re:evil and EVIL by IGnatius+T+Foobar · · Score: 4, Informative

      Good for you. Facebook is the new evil empire and should be treated as such. Blocking their IP ranges is good, but if you're on a network shared with Facebook users you might also try the Facebook Blocker browser extension, which does the same thing -- it keeps Facebook from tracking you through all of those "like" buttons that appear all over the place.

      --
      Tired of FB/Google censorship? Visit UNCENSORED!
  13. Stupid Metrics by mseeger · · Score: 4, Insightful

    <SARCASM=ON> OK, the average visitor spends about 1 hour at Walmart while the average buyer at Amazon leaves the site after 3min. So drop your Amazon shares and buy Walmarts....</SARCASM>

    This is such a 20th century metric ;-)

    In earnest: Perhaps FB ist usefull to people who don't know what to do else. I am perfectly happy to be up-to-date with most of my contacts in 10min on G+. Time is the most valuable stuff i have.

  14. Could be said Google+ members are above average by Trax3001BBS · · Score: 3, Interesting

    Having comScore in their HOST file. :) I didn't know who comScore was but it's in my HOSTS file under a few different addresses. I go through my cookies before I delete them, trackers or such I'll add to my rather huge HOSTS file. Myself, I don't do "social" sites.

  15. Missed their real window by Jim+Hall · · Score: 3, Interesting

    I'm not sure where the article gets their numbers, so I can't comment on that.

    However, I will say that Google missed their real window in launching Google+. It seems Google just doesn't have the "knack" of advertising and seizing on opportunity, despite being an advertising company. Don't get me wrong, I like Google and all that. I just think they need to hire some PR folks, rather than letting the engineers run things.

    IIRC, about a week after Google+ started in "invite-only beta", there was yet another security fiasco with Facebook. But this one was big, really huge. It was all over the news, it was all I heard about, and it seemed like everyone I knew was threatening to jump off Facebook because of it. I thought, "Someone at Google is watching this, and is going to open up the beta to everyone." But no one ever did.

    That would have been the perfect time to really open up Google+, when everyone wanted an alternative to their ongoing security woes at Facebook. Never happened. Google continued their sloooooooooow rollout of the "invite-only" beta. Finally, months later, Google finally opened Google+ to everyone who wanted to join.

    But it was too late. Google+ was a ghost town. Only a few people I knew were on Google+. The rest of my friends eventually "got over" whatever the Facebook security problem-of-the-day was, and stayed on Facebook. Since my friends are on Facebook, I stayed on Facebook.

    For all that, Google+ does have a killer feature: Hangouts. I wish they'd made a big deal out of this when Google+ launched - like, showed it in action or something, ads on TV, whatever. It's like Skype or any other video chat, except you can have up to 10 people on at the same time (you + 9 others.) We have a hosted domain for work, and we use Hangouts all the time to talk to people at different locations within the organization. It's really freed us from having to share a single video conference room at our location.

  16. You are not making sense by walterbyrd · · Score: 4, Insightful

    If google does not give my personal information to advertisers, then my personal information is neither sold, or rented.

    Would you not agree?