The Mercedes-Benz 'Cloaking Device'
cold fjord writes "As part of its marketing campaign for the new hydrogen fuel cell powered F-Cell, Mercedes-Benz has equipped one with a cloaking device. They covered one side of an F-Cell with LEDs and used cameras on the other side to capture the view, which is then displayed on the LEDs to effectively remove the vehicle from the line of sight."
A proper cloaking device isn't just a flat image of the surroundings; it would need to be holographic so it would look right from any angle.
I would call this "adaptive camouflage", and it's doing a damned good job at that.