51% of Internet Traffic Is "Non-Human"
hypnosec writes "Cloud-based service Incapsula has revealed research indicating 51 per cent of website traffic is through automated software programs, with many programmed for malicious activity. The breakdown of an average site's traffic is as follows: 5% is due to hacking tools looking for an unpatched or new vulnerability within a site, 5% is scrapers, 2% is from automated comment spammers, 19% is the result of 'spies' collating competitive intelligence, 20% is derived from search engines (non-human traffic but benign), and only 49% is from people browsing the Internet."
Hate to bring sources into a slashdot conversation, but Sandvine's 2011 report has 53.6% as "real-time entertainment". 29 percentage points are Netflix, 10 are YouTube.
So if those numbers are correct, roughly 15% of the Internet is porn.