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Wikipedia Didn't Kill Brittanica — Encarta Did

rudy_wayne writes "The end of Encyclopedia Britannica has been widely reported and its demise has been blamed on Wikipedia. However, this article at Wired points out that the real reason is something entirely different. 'In 1990 Britannica had $650 million in revenue. In 1996, long before Wikipedia existed, it was bankrupt and the entire company was sold for $135 million. What happened in between was Encarta. Even though Encarta didn't make money for Microsoft and Britannica produced its own encyclopedia CDs, Encarta was an inexpensive, multimedia encyclopedia that helped Microsoft sell Windows PCs to families. And once you had a PC in the living room or den where the encyclopedia used to be, it was all over for Mighty Britannica. It's not that Encarta made knowledge cheaper, it's that technology supplanted its role as a purchasable 'edge' for over-anxious parents. They bought junior a new PC instead of a Britannica. When Wikipedia emerged five years later, Britannica was already a weakened giant. It wasn't a free and open encyclopedia that defeated its print edition. It was the personal computer itself.'"

5 of 288 comments (clear)

  1. Re:Finally by Anonymous Coward · · Score: 5, Insightful

    And it's nice to see that the "editor" managed to correct one of the misspellings of "Britannica" in the summary.

  2. Re:And brittanica did not see the threat by Anonymous Coward · · Score: 5, Insightful

    Damn straight, my Segway stock is going to go through the roof. That and "push media" companies with VRML sites.

  3. Re:And brittanica did not see the threat by nine-times · · Score: 5, Insightful

    I had a copy and immediately saw that multimedia versions would eventually kill the paper version.

    Yeah, that's the thing-- it wasn't Encarta per se. Encarta was terrible and useless. What really caused the decline in sales was the *idea* that encyclopedias would eventually be digital. What some people may not remember is that Encyclopedias were very expensive, and so they were considered an investment that would pay off over several decades. It was a source of a wide world of information that you otherwise wouldn't be able to access without going to a library. Once people realized that the information might be available in digital form within the next few years, it no longer made sense to invest in something that was supposed to pay off over decades.

    So it wasn't that Brittanica lost out to Encarta, though it may be that Encarta helped some people realize that the paper encyclopedia was doomed.

  4. Re:Finally by conlaw · · Score: 5, Insightful

    Actually, the best bet nowdays seems to be typing a word the way you think it's spelled in as a Google search. They'll generally correct it for you; for instance typing "numonya" brings a prompt for "pneumonia." The old "look it up in the dictionary" doesn't work unless you already have a pretty good idea of how the word is spelled.

  5. Re:Finally by tlhIngan · · Score: 5, Insightful

    The company is still as strong as ever and has lots more markets in education etc. that it never had before and there is no competition for them yet. Wikipedia is not competition as it is not verified and most reputable universities and research institutes etc. will not accept citations from it, and who even knows where Encarta went.

    Incorrect.

    Wikipedia NOR Britannica are citable sources. EVER. Nor any other encyclopedia. They may be citable in grade school, but not once you get to university.

    It's always been that way, and it affects all encyclopedias and Wikipedia equally. It does not matter at all if Britannica verified everything.

    Encyclopedias are not primary sources. They never have, and never will, be citable.

    The whole point of an encyclopedia is to gain knowledge in a general sense. If you know little about a subject, an encyclopedia works great because it gives you background information to begin your hunt. Even better, it's got a references section that helps direct you to the primary sources to which you can look up the information and get a deeper understanding. And THOSE sources are citable.

    The same goes for Wikipedia. Ignoring errors and edit wars, Wikipedia will never be a primary source (and they aim not to be, either - no original research). Wikipedia's got an advantage over Britannica in that it has a lot of pop-culture articles and thus is more useful.

    The quickest way to get laughed out of higher education is to cite an encyclopedia. Britannica, Encarta, Wikipedia, it doesn't matter. It doesn't even matter who's an authority figure. When you're doing research, they're excellent starting points because they cover the general background and have the much-needed reference section of every article to launch your research.