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Sprint CEO Defends Company's Decision To Bet It All On the iPhone

zacharye writes "Sprint chief executive Dan Hesse is being watched closely by the company's board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple's iPhone, and in a recent interview, Hesse defended the move, which has been criticized by a number of industry watchers. From the article: '“Subsidies are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview. “But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a customer lifetime value perspective, they’re more profitable than the average smartphone customer.”'"

6 of 187 comments (clear)

  1. Re:IRaped by amiga3D · · Score: 3, Funny

    This is how you utilize a first post?

  2. iPhone users by pchan- · · Score: 5, Funny

    They are also more attractive and have great personalities

    1. Re:iPhone users by Anonymous Coward · · Score: 4, Funny

      ...more sexually active...

      That's why the corners are round.

  3. CEO Defends Decision To Bet It All On The iPhone? by Anonymous Coward · · Score: 0, Funny

    So it has come to this.

  4. Re:CEO Defends Decision To Bet It All On The iPhon by CharlyFoxtrot · · Score: 4, Funny

    Totally forgot about RIM, but then who hasn't ;-)

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  5. Re:Apple Customers by TheRaven64 · · Score: 4, Funny

    'No one ever went broke underestimating the intelligence of the American public' - Henry Mencken

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