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Sprint CEO Defends Company's Decision To Bet It All On the iPhone
zacharye writes "Sprint chief executive Dan Hesse is being watched closely by the company's board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple's iPhone, and in a recent interview, Hesse defended the move, which has been criticized by a number of industry watchers. From the article: '“Subsidies are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview. “But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a customer lifetime value perspective, they’re more profitable than the average smartphone customer.”'"
Maybe they use less data because iPhone apps aren't constantly uploading their gps coordinates and downloading ads. If you look at mobile web traffic, iOS beats android. Even when you factor out the iPad.
Do you even lift?
These aren't the 'roids you're looking for.
You do realize they had to deploy WiMax because they would have lost the spectrum if they had not. At the time wimax was the only technology they could have went with. /b