Sprint CEO Defends Company's Decision To Bet It All On the iPhone

Posted by samzenpus on Wednesday March 21, 2012 @01:54PM from the put-it-all-on-different dept.

zacharye writes "Sprint chief executive Dan Hesse is being watched closely by the company's board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple's iPhone, and in a recent interview, Hesse defended the move, which has been criticized by a number of industry watchers. From the article: '“Subsidies are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview. “But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a customer lifetime value perspective, they’re more profitable than the average smartphone customer.”'"

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Re:Apple Customers by jmd_akbar · 2012-03-21 14:00 · Score: 5, Insightful

They pay more and use less? What a shocker! Who would have thought?
Steve Jobs.

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Re:WiMax and LTE by hemp · 2012-03-21 15:32 · Score: 5, Insightful

What's the attraction to LTE when you have a 2GB datacap?

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Re:Apple Customers by Anonymous Coward · 2012-03-21 16:18 · Score: 5, Insightful

That was a very long rebuttal to a criticism of Android fans who endlessly babble about how they hate Apple.