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Sprint CEO Defends Company's Decision To Bet It All On the iPhone

zacharye writes "Sprint chief executive Dan Hesse is being watched closely by the company's board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple's iPhone, and in a recent interview, Hesse defended the move, which has been criticized by a number of industry watchers. From the article: '“Subsidies are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview. “But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a customer lifetime value perspective, they’re more profitable than the average smartphone customer.”'"

5 of 187 comments (clear)

  1. Slashdot trolls by multiben · · Score: -1, Troll

    A contrived negative Apple comment. Who would have thought?

    1. Re:Slashdot trolls by petteyg359 · · Score: -1, Troll

      An Apple-loving denialist. Who would have thought?

  2. iPhone vs DROID Devices by Anonymous Coward · · Score: -1, Troll

    iPhone - Apple controls the entire look, feel, marketing, sale and support from the point of manufacture to the end sale.  Result: end user has a usable device

    Droid - Google puts out an OS that is used by several different crap manufacturers all with different hardware specs.  Then the crap manufacturers put their own interpretation on the design of the UI, then the cell phone carriers put their own crap apps on top of that.  Result: end user has a crap device loaded with trial-ware.

  3. Re:Apple Customers by MobileTatsu-NJG · · Score: -1, Troll

    Maybe Android users aren't in debt because they don't spend much money on dating.

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    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)