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Why Microsoft's Keeping the Next Xbox Under Wraps
donniebaseball23 writes "Microsoft recently confirmed that it's not going to be talking at all about its next Xbox, codenamed Durango, at this year's E3, instead keeping the focus on Xbox 360. Forbes columnist Chris Morris explains that Microsoft likely doesn't have games to show for the system yet — and why should they take the focus off Xbox 360, which currently has a lot of momentum? Ultimately, though, the decision not to show the next system 'could have a ripple effect on the rest of the industry,' he says. And by pushing Durango's unveiling back a year, 'Microsoft could find itself going head to head with Sony in a battle of features, even if the machines don't hit shelves at the same time.'"
The latest rumor is that an ARM-based Xbox 'lite' is planned for 2013, with a true successor to the 360 coming some time after that.
Well, the red ring of death would seem to indicate that MS's gear isn't always the highest quality...
I recall that Microsoft did everything they could to deny the issue (including telling retailers not to process returns) until the magnitude of the problem became so obviously large that a hardware redesign and recall was required. Were you around Slashdot back then? It was full of stories about that. I do think we are partly to blame for them finally owning up to it, quietly though that was.
As for the PS3, I have no idea how Sony handles it, but that may be because I don't purchase Sony products anymore. Nintendo has excellent customer service according to the reviews I've seen, although I nor nobody I know ever had to send their Wii in for service - even after blatant abuse by children, animals, drunk roommates etc.
The red ring of death issue was majorly overestimated...
I do, however, appreciate Microsoft's honesty and not trying to hide the issues from users.
Wow. Why do you shill for MS?
From Tech Digest [www.techdigest.tv] - A survey of retailers has found that as many as 30 percent of all Xbox 360s are being returned for repair. This goes against Microsoft's assertion that Xbox 360 is well within standard industry failure rates of 3 - 5 percent.
From HCW [www.hardcoreware.net] After vehemently denying there being a problem, Microsoft has finally caved in and extended the warranty of the XBOX 360 another 3 years across the board, for those who have the RED RING OF DEATH problem.
I could go on and on and on... Use google and see how MS really treated their customers when the RROD was first reported.