Why Gay Men Are Worth So Much To Facebook

Barence writes "PC Pro has a feature on how social networks sold your privacy, which includes some interesting comparisons on the value of different demographics to Facebook. For example, an advert that targets everyone within a 10-mile radius of a medium-sized British town (Dorking) is valued at 28p per click by Facebook's advertising tool. However, targeting single gay men in the area with a preference for nightclubbing raises the price to 71p per click — 2.5x the price of targeting the general public. Such precise targeting also raises other issues. Whittling down ads to target such precise demographics can result in ads targeting as few as 20 people, making it theoretically possible to identify those targeted. 'I think the worst scenario might be where someone who hates gays uses Facebook's targeting to identify gay users and later attack them,' says Paul Francis, scientific director of the Max Planck Institute for Software Systems."

Comments

What about ladyboys/shemales?

[MasterMan]

Why does everyone always just talk about heterosexuals and gays? What about ladyboys and shemales? They get no mention in western world, and everyone looks weirdly at them, while they are perfectly fine in many south east asian countries. People aren't against gays anymore, they are against shemales.

Re:What about ladyboys/shemales?

[MasterMan]

I know, but that is the general feel I've got when mentioning someone is a shemale. Now, I am not personally one, but I've both spend time casually (drinking beers out etc) and dated a few ladyboys, some of whom are way more cuter and beautiful than actual females. On top of that they are much more pleasant to be with and don't have crazy moments like women. They are also much less lazy than woman. And of course, best sex I've ever had with women has been with ladyboys.

Re:What about ladyboys/shemales?

[jawtheshark]

Too bad moderators didn't see the humor in my comment. Oh, well, sex and slashdot are an odd couple in the first place.