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Google I/O Sells Out In 20 Minutes

netbuzz writes "Last year it took almost an hour, but this morning Google's enormously popular conference for developers sold out in about 20 minutes, Vic Gundotra, Google's senior vice president of engineering, told his followers on Google+. 'While we're overwhelmed with the interest and enthusiasm around Google I/O, we know it can be very disappointing and frustrating when an event sells out this quickly,' he wrote. Those who did not get tickets were not only disappointed and angry, but mystified as to why they were left out of a first-come, first-served sale despite being online and ready to buy the second the bell rang. And, of course, tickets were quickly being scalped on eBay." Of course, everyone who gets in drives away in a free Tesla.

36 of 221 comments (clear)

  1. is it the content or the SWAG? by raitchison · · Score: 4, Insightful

    I've always wondered with I/O how much people want to go because of whatever new technology is being introduced or discussed there or because the expectation being set that all attendees will get a full featured Android device (phone or tablet or STB).

    The developer of the dominant alternative recovery for MANY android devices wasn't able to get a ticket this year (though he may well get one via back-channels) due to the mobs of people who snatched up the tickets like it was a Queen concert complete with zombie Freddie Mercury.

    Also as TFS pointed out I suspect there are a fair number of people who got tickets with the intention of reselling them at a profit.

  2. Hopefully Google does the right thing by sethstorm · · Score: 3, Interesting

    If Google does the right thing, they'll find and cancel the scalped tickets - and do a second round.

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    1. Re:Hopefully Google does the right thing by ccguy · · Score: 3, Insightful

      I guess they could make the tickets non-transferrable but that would affect people who bought tickets with the intention of going but later found out they couldn't and would give their tickets to someone else (or sell them at cost).

      Just make them non-transferrable but refundable and problem solved.

    2. Re:Hopefully Google does the right thing by St.Creed · · Score: 2

      Oh wow. They legalized scalping AND profited from that? I knew the Olympic committee was composed of evil scum but I hadn't considered they'd flout it so blatantly.

      It would conflict with Google's mantra though if they copied this.

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    3. Re:Hopefully Google does the right thing by s73v3r · · Score: 2

      Scalping tickets is NOT capitalism. Capitalism is supposed to be about the efficient allocation of resources. There's nothing efficient about having to to through a 3rd party to get tickets to a developer conference, when that 3rd party simply bought the tickets just to sell them at a markup. If anything, that's causing extra resources to be spent that otherwise wouldn't have to be, thus a glaring inefficiency.

    4. Re:Hopefully Google does the right thing by Githaron · · Score: 3, Insightful

      I never said they should charge more. They can charge whatever they want. My point is that the only reason scalping is ever successful is because the original seller undervalued the tickets. So unless seeing something for its true value is "wrong/evil" then scalping is not "wrong/evil" like previous commenters seem to believe. Not sure what you mean by the "efficient" comment. I never said anything about efficiency.

    5. Re:Hopefully Google does the right thing by pclminion · · Score: 2

      According to you, people would buy everything straight from the producer. That rarely happens in the real world. Everything you buy changes hands once, twice, maybe three or four times before you get to pick it up from the store shelf and put it in your shopping cart? Did you buy your car straight from Ford? No, you bought it from a Cal Worthington Ford. Did you buy your lettuce from the farmer? No, you bought it from Albertsons. Did Albertsons buy it from the farmer? No, they bought it from a distributor, who bought it from a co-op. Did you buy your Samsung TV directly from Samsung in Korea? No, and neither did Best Buy; they got it from the importer. Etc. etc.

      In your dumb examples, the middlemen save the end customer actual money. You don't drive 50 miles to pick an apple from a tree, because that would cost $10.00 even with a decently efficient car. $10.00 of overhead to buy an apple is ridiculous, that's why you have supermarkets. It's more expensive if you want to buy direct.

      In the case of online ticket sales, what cost is the middleman saving you from? The cost of clicking a button? The middleman is pure inefficiency, a parasitic step in the chain. It is not capitalism, it is just a bug that needs to be patched. I don't see what's wrong with forbidding third party ticket sales.

    6. Re:Hopefully Google does the right thing by mikael_j · · Score: 3

      I think you're the one who should take a course in marketing or economics.

      You're missing out on the fact that by "spending" money on tickets priced less than their perceived value a company may very well be trying to increase profits down the road rather than NOW NOW NOW THIS QUARTER! PROFITS! NOW! PROFITS! FIRE EVERYONE TO MAXIMIZE THIS WEEKS PROFITS! NOW! MONEY! NOW! YOU CAN BUY MY MOTHER FOR $10! OK! EIGHT BUCKS BUT I WANT IT IN CASH!

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  3. Better way to give out tickets by LostCluster · · Score: 3, Informative

    Maybe instead of an online first-come first-serve process Google should hold a ticket lottery for those who want to attend, That will help get the tickets into the hand of pre-qualified developers instead of eBay ticket scalpers.

    1. Re:Better way to give out tickets by mycroft16 · · Score: 2

      The simplest method is to register a ticket to a name. Show your ID and the name must match that on the ticket. If you're buying 10 tickets for the group you are taking, enter all 10 names.

    2. Re:Better way to give out tickets by ccguy · · Score: 2, Interesting

      Maybe instead of an online first-come first-serve

      I'm not so sure this was the case. I applied, and after the first "Sign up" button there was a page that said something like

      "We're looking for a ticket for you. Please don't refresh this page or you will have to start over"

      It lasted about 3 minutes before going to the next page where you could select your T-Shirt size, food preference and a few more things.
      I don't believe those 3 minutes were overload. Maybe when google said "We're looking for a ticket" they meant "we're looking you up, looking for android, linux and java in your gmail / google + and so on".

      Of course it's a theory I just made up. But if you have a better explanation for a 3 minutes delay (different to each user) other than some kind of priorization, go ahead :-)

    3. Re:Better way to give out tickets by Maximum+Prophet · · Score: 4, Interesting

      Excellent idea. Google could put out an open ended problem. Those with the best solution get in for free, the worse your solution, the higher your cost. If you invent a one-of-a-kind, genius solution, Google hires you.

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    4. Re:Better way to give out tickets by Ichijo · · Score: 2

      But if the tickets were sold on eBay, the bids would go up so much that nobody could afford them!

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    5. Re:Better way to give out tickets by egamma · · Score: 2

      But if the tickets were sold on eBay, the bids would go up so much that nobody could afford them!

      Except, you know, for the winning bidders.

    6. Re:Better way to give out tickets by PGGreens · · Score: 2

      Didn't they see my I/O machine?? I should be going there for free!

  4. Re:A Tesla? by raitchison · · Score: 4, Informative

    The ever increasing "stuff" that attendees get, a few years ago everyone got a Nexus One, a couple years ago I forget but last year people got a XOOM tablet and some other multi-hundred-dollar gizmo.

  5. My school's CS club is very disappointed by Anonymous Coward · · Score: 2, Insightful

    It's a shame, because a couple of these guys are Java wizards with a strong interest in developing for Android. A simple programming challenge at the gate would've thwarted all the posers.

    Oh, well. I guess I'll start learning Objective-C.

    1. Re:My school's CS club is very disappointed by Dogtanian · · Score: 2

      Objective C is a superset of C, so if you know Objective C, you know C.

      I don't know much about Objective C, so I'll accept that first part is true. However, as a general principle, one can't use formal logic to say that "language B is a superset of language A, therefore if you know language B you know language A".

      For a start, it depends on one means by "know". For example, IIRC some of the C++ standards are supersets of C, but it doesn't follow that someone who learned C++ first will know C well. In fact, even though C++ inherits the C facilities (by definition), they're not the best way to do things in the former language, and any good course teaching C++ would start from the newer object-oriented direction.

      Similarly, the skills and mindset that one needs to be a good C programmer aren't necessarily those of a good C++ programmer, and I could easily see someone who had started out with C++ not being used to dealing with the more limited and low-level (and arguably more straightforward) way of doing things in C.

      Maybe it *is* quite easy to transition from Objective C to traditional C, but it doesn't follow that "knowing" the superset always makes one well-equipped to use the smaller language.

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  6. Re:A Tesla? by Andy+Dodd · · Score: 2

    Historically, I/O attendees received giveaways that exceeded the ticket cost in value.

    For example, 2011 attendees paid $350 I believe, and received, at a minimum, a tablet worth $500 (Samsung Galaxy Tab 10.1).

    This year, the ticket price was increased to $900, the question of course is - will the swag value increase or decrease? If it decreases or stays steady, it may not sell out so fast next year. If it increases to match the ticket price - this problem will continue because the conference becomes effectively free (with the exception of travel expenses of course.)

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  7. Re:First raspberry pi not goog IO by 19thNervousBreakdown · · Score: 4, Insightful

    The Raspberry Pi organization and its distributors are based in the UK and manufacturing is done in China. But don't let facts get in the way of paranoid rants.

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  8. From what I saw... by Necroman · · Score: 4, Informative

    I ended up getting a ticket, though I'm giving it to a co-worker (who work is paying to send).

    From what I saw, it wasn't actually a first-come first-serve setup. One of my co-workers who got in "queue" before me didn't get a ticket. I started about 5 minutes after they were posted and I got a ticket. So it seems that once you were in their queue, it may have been random who they gave the tickets to.

    I can't speak for others, but I attended Google I/O for their GWT (Google Web Toolkit) and related talks. The GWT sessions were actually rather popular, even though Android is the hip tech that everyone is interested in. I'm guessing people also wanted to attend the Android talks in hopes of getting free phones (some of the talks last year gave phones to people who went to that specific session).

    If I was a student in the Bay area, I would definitely fork over the money (only $300 for students) to get the free swag. But for a regular priced ticket ($900), plus hotel and travel, I figured it would have cost me around $2600. I couldn't justify that cost, especially since all the talks are posted to Youtube within a few days of the conference.

    --
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  9. Re:no scalping by Overzeetop · · Score: 2

    Agreed. For all the technology and data store that Google has, they're probably be able to barcode the tickets to your DNA. It should be a no-transfer ticket, but you can turn your ticket back in and allow them to send them to wait-listed people if you decide you can't make it. Sort of an enforced don't-be-evil requirement for attendees!

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  10. Solutions to Scalping by Firethorn · · Score: 5, Interesting

    It's a little late, but I have two thoughts. One was a band that discovered something like 80% of their tickets had been bought by scalpers, who were demanding 10X the ticket price. Their solution? They held 3 more shows. The first, originally scheduled, show was practically empty - the other 3 were packed.

    Solution type: Increase supply.

    Another option is to hold a 'dutch auction' for the tickets. Easy enough for shows with one seating category, but only a touch more difficult with multiple to handle people who are willing to pay $X for 'good' seats, but $Y for 'normal' seats only if they don't get good ones. The tickets then go for the minimum price that 'just' sells all tickets. Yes, this means that only the richest and/or most dedicated fo fans get to go, but at least the money ends up in the hands of the artist's company, not scalpers. If the artists feel that the price has risen too much, add shows.

    Solution type: Increase the price so that demand equals supply.

    --
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    1. Re:Solutions to Scalping by Pope · · Score: 4, Informative

      There was an even better solution to Hannah Montana or one of those other Disney types a year or so back: buyer's name goes on the ticket, and only that person can get in.

      The biggest problem is between bands demanding a certain amount of money per show to play, and the touring management companies who feed into it, raising ticket prices in the process. This mostly applies to older bands, but it's easy to see where it leads.

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    2. Re:Solutions to Scalping by Hatta · · Score: 2

      Bands time is finite, so they can't increase supply forever. And many of those popular bands feel some responsibility to their fans who've supported them for years. That means they don't want to charge limit their audience to the rich. In this case, neither of your solutions are workable.

      Fortunately, the Grateful Dead came up with a solution. Ticket lotteries. One entry per person, a small maximum number of tickets per entry. This way, at least you have a fair chance of getting a ticket, instead of it being stacked towards the rich or well connected.

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    3. Re:Solutions to Scalping by mounthood · · Score: 3, Interesting

      It's a little late, but I have two thoughts. One was a band that discovered something like 80% of their tickets had been bought by scalpers, who were demanding 10X the ticket price. Their solution? They held 3 more shows. The first, originally scheduled, show was practically empty - the other 3 were packed.

      Solution type: Increase supply.

      Another option is to hold a 'dutch auction' for the tickets. Easy enough for shows with one seating category, but only a touch more difficult with multiple to handle people who are willing to pay $X for 'good' seats, but $Y for 'normal' seats only if they don't get good ones. The tickets then go for the minimum price that 'just' sells all tickets. Yes, this means that only the richest and/or most dedicated fo fans get to go, but at least the money ends up in the hands of the artist's company, not scalpers. If the artists feel that the price has risen too much, add shows.

      Solution type: Increase the price so that demand equals supply.

      How about Google consider who they want in the audience, and make a strategy to get tickets to those people? They aren't trying to sell the most tickets or make the most money, but promote their technology. They could do simple things like: scatter pre-registration codes through tech channels months before, or have tech questions tied to the registration system, or make people identify their 3 main areas of interest and restrict tickets to those events, etc...

      Solution type: Innovative

      --
      tomorrow who's gonna fuss
  11. Never buy Google I/O by Lucas123 · · Score: 4, Funny

    Personally, I like PCIe for internal and fiber optics for external. I don't think Google is even a hardware or network service provider. It's no wonder it sold out so quickly.

  12. Re:no scalping by Tumbleweed · · Score: 3, Interesting

    All Google has to do is ban scalping of the tickets. You buy a ticket, YOU get in, not the holder of the ticket.

    How would one implement that while maintaining the ability for a business to decouple purchasing a ticket from the decision of which member of a development team gets to go?

    So a business can buy a ticket for a to-be-named-later employee, but you gotta prove you're an employee of the company to use the ticket. You can get your money back up to a certain point in time, and that spot goes to the next person on a wait list. It's not that fucking hard to ban ticket scalping for these kinds of events.

  13. Re:no scalping by oddjob1244 · · Score: 2

    How do you propose to enforce this magic?

    Really? The same way they do at the airport.

  14. 6K QPS by updog · · Score: 2
    WIth 6,250 queries *per* *second* when registration opened at 7AM, it's not the least bit surprising not everyone who wanted a ticket got one: https://plus.google.com/107117483540235115863/posts/iyc4arLjidR

    i.e., the few thousand tickets available could have theoretically been sold out in seconds. The Moscone Center West would not even have the capacity for 25K+ Google employees, let alone the 10's of thousands of developers/students who would like to attend. My only point here is that there's a lot of demand and very little supply, so there's going to be a lot of disappointed people. I don't think a better registration system, programming challenges, doubling capacity, a lottery, etc will do much to placate everyone who wants a ticket. Perhaps the only sensible way to reduce demand would to be double, triple, or quadruple the price.

    FWIW, I've been in 2009 and 2011 - in my experience, it's mostly engineers, developers and others interested in and actively working on Google technology - not people there for just for the freebies (although they are certainly welcomed).

  15. Re:A Tesla? by updog · · Score: 3, Informative

    Actually last year it was a Galaxy Tab 10.1 (not a XOOM), a ChromeBook with 2 years free 3G, and a Verizon 4G hotspot with 3 months of free service for everyone; and for some attending certain sessions, an Xperia and an Adruino ADK.

  16. Re:Not really... by The_K4 · · Score: 2

    So your solution is to commit mail and/or wire fraud?

  17. Re:A Better Way by asylumx · · Score: 2

    In soviet google, genius solution invents you.

  18. Re:A Tesla? by larry+bagina · · Score: 2

    Not everyone. There are a few lucky attendees that get to dress up like a well-endowed blonde babe and suck off a everyone else.

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  19. Re:no scalping by psmears · · Score: 4, Insightful

    Link the ticket to the company and have the employee provide credentials to show they are a current employee. How was that hard to come up with?

    "Yes, I do work for ScamScum Ticketing Inc. It says so right here in this letter - on their company letterhead! - which they conveniently sent me along with my overpriced ticket".

  20. rationing high-demand slots by davidwr · · Score: 3, Interesting

    Any of the following is probably better than "first come first served" when "first come" is hard to determine or unfair to large numbers of potential attendees

    1) Auction to the highest bidder. Takes scalping (mostly) out of the equation but locks out those of limited means. If you pride yourself on being non-greedy, donate the "over the face value" profits to charity.
    2) Limit "1 per organization" and prohibit transfers outside of a pre-files small list of alternate users. Limits scalping.
    3) Invitation-only event.
    4) Require participation to attend, e.g. submit a paper, if it's accepted, you get in but you also have to / get to present your paper.
    5) Require you submit a portfolio showing your presence is desirable for others who are there and/or that you are likely to benefit from attending more than someone else in line.
    6) Lottery.
    7) "Diversity" factors, e.g. we want 40%-50% of the attendees to be experts in the topic of the conference, 10%-20% to be newbies, and 30%-50% to be somewhat knowledgeable in the topic. Or, we don't want any more than 10% of attendees from the same company or more than 25% from the same industry segment.

    There are other ways to "shake things up a bit" as well.

    You can do this with just about any "over-subscribed" event from concert tickets to elementary-school transfer requests.

    "First come first served" has its place, but when people start standing in line early for the sole purpose of making a buck on eBay, then either they are denying others who really should be there but can't pay $$$ a slot or they are denying you or your charity the $$$ you could've made with an auction.

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