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Company Designs "Big Brother Chip"

Taco Cowboy writes "Here comes a chip that can pinpoint you in-door and out, it can even tell others on which floor of a building you are located. It's the Broadcom 4752 chip. It takes signals from global navigation satellites, cell phone towers, and Wi-Fi hot spots, coupled with input from gyroscopes, accelerometers, step counters, and altimeters The company calls abilities like this 'ubiquitous navigation,' and the idea is that it will enable a new kind of e-commerce predicated on the fact that shopkeepers will know the moment you walk by their front door, or when you are looking at a particular product, and can offer you coupons at that instant."

1 of 166 comments (clear)

  1. Potato, potato by samazon · · Score: 5, Insightful

    When you say "coupons" I hear "pushy advertisements."

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    I have the hiccups.