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Jack Tramiel, Founder of Commodore Business Machines, Dies At Age 83
LoTonah writes "Jack Tramiel, founder of Commodore Business Machines and later, the owner of Atari, died Easter Sunday. He was 83. He undoubtedly changed the computing landscape by bringing low cost computers to millions of people, and he started a price war that saw dozens of large companies leave the market. He also took a bankrupt Atari and managed to wring almost another decade out of it. The 6502 microprocessor would have withered on the vine if it weren't for Tramiel's support. Could anyone else have done all of that?"
Looking at every article and documentary on the late 70's and 80's computing scene these days, you would think that the only computers that existed were Apples and PC's out of Silicon Valley, and that everyone out there had $2,000 to spend on a new computer back when that was the price of a decent used car. But the most popular computer in the 80's wasn't a Mac, or a PC. Commodore was by far the most popular computer line of that era. And they made computers than didn't require a second mortgage for working-class people to buy. And they were EVERYWHERE (not just in the yuppie homes).
Not that you'll even find Commodore mentioned in The Pirates of Silicon Valley, or any other popular computing accounts about that time. You'd think everyone was going around back then just talking about IBM, Steve Jobs, and Bill Gates--when most people hadn't even *seen* a PC or Apple outside of a school or business.
What political party do you join when you don't like Bible-thumpers *or* hippies?
I can tell you unequivocally that being a supplier to both companies sucked big time. They never paid you. It got so bad that we (when I was a supplier to them) basically made any business with them COD because if you didn't you would never get your money. You may all love Jack but I couldn't stand doing business with them. Major PITA.
"TV, a medium as it is neither rare nor well done." Ernie Kovacs
Yes, this book details Jack purposefully not paying suppliers, nice to hear it repeated from someone first-hand. According to the book they made a point of not paying suppliers, especially if they were interested in acquiring the company. When the company was cash-strapped and desperate, Commodore would buy them out.
It made more money on the short-term, but was bad for the long-run because it burned bridges in the industry. This made it hard for Jack to get now-wary suppliers and dealers to help him grow his business when he saw an opportunity for a new market/device.
Man is the animal that laughs.
And occasionally whores for Karma.
I have a story to tell about Mr. Tramiel. He touched my life in such an obvious way, with such a hackable C64, and I got the chance to thank him in person for his vision.
I used to work in Silicon Valley. When I first went there, I had visions of rubbing elbows with personal computing luminaries like Jobs, Wozniak, Tramiel, and Bushnell. Let me tell you, working in a startup is not the way to make this happen. Of course, Nolan Bushnell doesn't live in Silicon Valley, and Steve Jobs was busy running Apple, so they got scratched off my list. I did get to meet Steve Wozniak, simply because I was in the right place at the right time. But Jack Tramiel was... well, someone I wanted to meet badly enough to track down myself.
I had heard he still lived near Silicon Valley, but it was only by sheer luck that I came across a way to contact him (which I won't share here). It was my last week to work before moving back east, and I worked up the courage to initiate contact with him. Immediately, I found out he was someone who valued what privacy he could get, so I had to explain why I wanted to meet him in person. He graciously agreed to meet me for Thursday lunch. That gave me two days to think about what I wanted to say to him, and to ask him.
Not that it mattered. I got there a little bit before he did, got shown to his customary booth, and started tripping over my own tongue as soon as he showed up. Any photos you've seen of him reflect exactly how he looked: somewhat rotund, mostly bald, clearly Jewish, and very contented with life. The ease with which he greeted me showed I wasn't the first 37-year-old Commodore fanboi he'd ever met.
We ordered our meals, and began to chat. I tried to present myself as respectfully as I could, but... really, this was Jack Tramiel, and I was having lunch with him! He explained right away that he had just come from the gym, he always ate there after his workout, and that's how the restaurant host knew where to seat me. He worked out three times a week, as a way to stay somewhat active, but he had a good life, he knew it, and it showed.
We talked about how he had learned what American business was about, and how he had learned about America. When I told him I was from Ohio, he piped up immediately with, "Ah, my favorite city is Toledo, Ohio. Even though I've never been there." I knew he was a Holocaust survivor, but I didn't know that an American from Toledo, Ohio was the first Allied soldier to greet him when the Ahlem labor camp was liberated. This soldier taught him to speak basic English, talking about Toledo, Ohio enough that it essentially became young Jacek's understanding of what city life in the USA was like.
We talked about Commodore Business Machines, and how the design evolved from the early PET, through the VIC-20, C-64, and C-128. He had wanted economical designs from the beginning of his involvement with computers, and his products reflected that. He bore no ill will towards IBM, Apple, or any of the other competitors. It was all business; life is too short for animosity on any level. As the fortunes of CBM varied through time, that philosophy made it easier for him to stand aside and let history take its course. (I've heard that from a few other Holocaust survivors as well.)
We also talked a little politics. I asked him what he thought about the conservative/liberal polemic, and his response was simple: The government governs a nation, but it's a nation of people. When a government prefers the nation over her citizens, they suffer as he suffered. He asserted that no form of government was completely immune to this hazard, but some are less suceptible to it.
I had a website that the time, and said something about what an incredible brag I would have for it. He demurred a little, and asked that I refrain from speaking publicly about having lunch with him, at least while he was alive. So I did.
The hour and a half I spent