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Ask Slashdot: At What Point Has a Kickstarter Project Failed?

skywiseguy writes "I have only used Kickstarter to back a single project so far, but one of the backers of that project pointed us to a project promising video capable glasses which was once one of the top 10 highest funded projects in Kickstarter history. After reading through the comments, it is obvious that the project has not met its expected deadline of 'Winter 2011,' but the project team rarely gives any updates with concrete information. All emails sent to them by backers get a form letter in reply, they routinely delete negative comments from their Facebook page, and apparently very soon after the project was funded, they posted pictures of themselves on a tropical beach with the tagline, 'We are not on a beach in Thailand.' Their early promotions were featured on Engadget and other tech sites but since the project was funded they've rarely, if ever, communicated in more than a form letter. So at what point can a project like this be considered to have failed? And if you had backed a project with this kind of lack of communication from the project team, what would you consider to be the best course of action? Disclaimer: I have not backed this project, but I am very interested in funding Kickstarter projects and I do not want to get caught sending money to a less than reputable project. According to the above project's backers, Kickstarter claims to have no mechanism for refunding money to backers of failed projects and no way to hold the project team accountable to their backers. This does not seem like a healthy environment for someone who is averse to giving their money to scam artists."

15 of 247 comments (clear)

  1. Contractual obligations by Anonymous Coward · · Score: 5, Insightful

    Other than requiring a sign agreement with project meetings, milestones and checkpoints you'll have to go on faith.

    1. Re:Contractual obligations by Anonymous Coward · · Score: 4, Funny

      Wasn't that projected delivery date around the same as the Raspberry Pi's one?

    2. Re:Contractual obligations by ArsenneLupin · · Score: 5, Funny

      Actually, the glasses do exist, they're just being held up by customs because they lag a CE sign...

  2. Re:Welcome to the real world by Anonymous Coward · · Score: 5, Insightful

    It will work, it just won't always work. Hell, I'm willing to bet the majority of people couldn't manage it. But remove the people who are uninterested in the buisness model, or with poor to no reputations, and you're left with people with a history of develiering who have the freedom to deliver their image, as opposed to that which is likely "dumbed down" for the masses. You're still going to get some failures, but I'm willing to bet at least some of them will deliver a quality product, and a few of them will be complete gems which would be unfeasible or comprimised with a standard publisher.

  3. Trust by LordLucless · · Score: 4, Insightful

    Pretty much what you said - there's no way to guarantee people will use the funds for the purpose you've donated them for.

    I was talking about a Kickstarter-type model ages ago on my blog, and I pretty much got it all right with Kickstarter except for one thing: I said that a crowdfunding system would have to essentially operate a trust, that released funds as certain project milestones were released, or on receipt of invoices, etc.

    Obviously, Kickstarter managed to operate without such a mechanism, but I think it's definitely needed if the crowdfunding concept is going to grow. Maybe not for all projects, but ones that reach a certain amount of capitalisation, certainly.

    --
    Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    1. Re:Trust by Mark+Hood · · Score: 5, Informative

      Hear hear. From Kickstarter's own FAQ (oddly, no-one's quoted this yet):

      Who is responsible for fulfilling the promises of a project?

      It is the responsibility of the project creator to fulfill the promises of their project. Kickstarter reviews projects to ensure they do not violate the Project Guidelines, however Kickstarter does not investigate a creator's ability to complete their project.

      Creators are encouraged to share links to any websites that show work related to the project, or past projects. It's up to them to make the case for their project and their ability to complete it. Because projects are usually funded by the friends, fans, and communities around its creator, there are powerful social forces that keep creators accountable.

      The web is an excellent resource for learning about someone’s prior experience. If someone has no demonstrable prior history of doing something like their project, or is unwilling to share information, backers should consider that when weighing a pledge. If something sounds too good to be true, it very well may be.

      So there you have it - caveat emptor. If you throw money at a stranger, based on a promise, it's down to you. Most of the Kickstarter projects I've seen have been 'hey fans, you love our website, help us make a book' kind of things, which would certainly bite the owner in the ass if they let you down.

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  4. What? by ledow · · Score: 4, Insightful

    "Someone who is averse to giving their money to scam artists" shouldn't be giving their money to random people on Kickstarter without some sort of contract or reputation. Full stop.

    Which is why I don't touch Kickstarter. Sure, it'd be nice to get a few "crowdsourced" ideas up and running but, you know what? Those that *CAN* make sense, end up getting made anyway, and often making money anyway.

    As soon as someone says "We need X amount of money to do Y", you have to look into exactly who they are and why they need it and what they'll do with it. Those Kickstarter projects that are basically "We'd like to make an indie game that does X" really annoy me. You do? Bugger off and do it then! One of the "big" ones a while ago had signed up a famous voice artist before the project had even been funded - sorry, but that's the LAST thing to worry about and probably the LAST thing I'd ever want added to a game I was funding (no matter how small) - the bloody janitor probably has a good enough voice that you'd never notice the difference.

    Save your cash. Give it to established developers, those who have written games you've enjoyed, and those with proven results. Like indie developers in the Humble bundles, or things like Altitude, or whatever. Don't give it on the basis of promises of what they *think* they *could* do until they've actually done it.

    Now, if we were talking about things like hardware manufacturing costs, etc. of something that someone has designed in order to get into mass production, then that's a different matter but the same principles apply. Too many "crowdfunded" projects (OpenPandora, etc.) fail miserably even when they have the best will in the world, purely because they've never done certain parts of it, or only handled smaller projects, etc. Where's my "Open Graphics Card" that was being designed / manufactured what? Ten years ago? Hell, it had AGP as an "option" last I looked, so it's already dead in the water for any commercial backer.

    Making a video card work is far from easy - but you have to consider your investment like any other. If you don't trust the people involved to follow through, or you just think that throwing money at these sorts of problems is what's lacking, then you're going to be doomed to failure.

    1. Re:What? by jimicus · · Score: 5, Insightful

      Have you ever watched Dragon's Den? (Shark Tank, I believe the US version is called). In essence, small business owners approach venture capitalists asking them to fund the business in exchange for a percentage. The VCs generally don't mince their words - if an idea or a business owner is totally uninvestable, they'll certainly be told.

      It's been going some years yet probably 40% of the people who go on there still have their priorities completely backwards. "Indie game studio hires a famous voiceover artist before first ensuring they have a vaguely playable game" (as the GP alluded) is an absolutely classic example of this.

      Another 40% haven't got their priorities backwards - but they've got an idea that for whatever reason is unlikely to make any VC a fortune. It's simply too niche.

      I don't see Kickstarter as being terribly different, except the VCs are the general public and so you have to make your own judgement call as to whether it's a worthwhile investment. The niche business in particular could do quite well with the Kickstarter model.

  5. The real problem by narcc · · Score: 4, Interesting

    The real problem is a lack of accountability.

    There are no consequences at for creating a "scam" project, collecting donations, and doing no work at all.

    It's difficult to tell those from projects that fail honestly, either from lack of funds or mismanagement.

    Required communication won't really help; that's too easy to fake. They'd need required deliverables, which won't work for ultimately commercial software projects or hardware projects.

    Short of only releasing funds after certain milestones have been met might help, but the project would need enough capital already to achieve each milestone ahead of time. (To say nothing of intermediaries to verify progress!) The trouble is that honest groups may not be able to even begin a project until there were enough promised funds. Even then, if they fail they'd be on the hook for more than they may be able to reasonably afford. But that's the very risk that programs like KickStarter are designed to mitigate!

  6. Its venture capital by maroberts · · Score: 5, Insightful

    Money put into Kickstarter is probably best regarded as venture capital, where there is a significant failure rate of projects.

    The question perhaps ought to be how can failing projects be detected and prevented from being a complete waste of "investors" money?

    --

    Donte Alistair Anderson Roberts - hi son!
    Karma: Chameleon

  7. My Kickstarter project was a year late - and great by vkg · · Score: 5, Interesting

    I ran a $2000 Kickstarter to fund a book called The Future We Deserve. The project was to collect 100 essays about the future from 100 people, and then write an analysis which drew out common threads and told a story about the future. The material that came in was so strong, individualistic and subtle that it was simply impossible, after a year of trying off-and-on to make an analysis so we simply accepted that the original task didn't make sense in the face of such strong material, and published it as-is.

    We've had a few people be like "where's the book, man?" in that year, and we kept in pretty good touch ("it's in the oven, refusing to cook!")

    The book is up on PediaPress now, and people are buying copies and are well pleased with the results, but it was an akward year!

  8. Re:No reputation by Kjella · · Score: 5, Interesting

    Crowdfunding works only together with reputation. If you simply give money to any unknown person who starts a project, then it's your own fault if they run away with it. Reputation means that creators seeking funding need to do their first few projects for free until there are enough fans who believe that the creator will really deliver and who like the quality of the previous products.

    Exactly. I donated through Kickstarter to Musopen which was also prominently featured here on slashdot because they were already a registered non-profit and had done quite a bit of work to produce and distribute free music before, not to mention they had a semi-tangible goal. Good thing too, because this was in September 2010 and they didn't get to recording until this January with the Prague Symphony Orchestra - it's now in editing and still not released yet. I'd not give money to any random dude who said he'd do the same and I wouldn't trust them to deliver almost two years down the road.

    Of course you still don't have a real guarantee, I don't have a contract, I can't get a refund. But you have to consider the value proposition, for example if a person has worked long and hard on an open source project and asks for Kickstarter funding to work full time on some features. If he goes AWOL then that project is scorched earth, he can't use it as reference anywhere because it'll be full of stories about how he took the money and ran. Same with anyone pursuing any kind of career who'd use it in their portfolio. But people with no proven commitment wanting money up front? No way.

    --
    Live today, because you never know what tomorrow brings
  9. Re:Welcome to the real world by Troed · · Score: 4, Informative

    for the same reason that we don't have a gift economy

    Humans have always had a gift economy, including today. Book tip: "The generous man" by Tor Norretranders.

    http://www.goodreads.com/book/show/142903.The_Generous_Man

  10. Seen a lot of whining about this lately by AdrianKemp · · Score: 4, Informative

    Startups don't all work out (not even fucking close).

    The idea of kickstarter, the entire idea of it, is to distribute the costs among many people so that each is investing no more than an amount they are comfortable losing.

    Instead of a share of profits like you would get with a large investment in the business, you get token rewards if and when it succeeds.

    Kickstarter is entirely clear about all of this, and anyone who invests in something should a) do their homework and ask the right questions and b) not give up more than they can walk away from.

    The whole idea is that for the price of a theatre trip (for one!) you can help fund a cool idea, and lots of people are willing to do that. It's not about contracts and buying stuff it's about good will and helping something you believe in come to life.

  11. Re:Welcome to the real world by nine-times · · Score: 5, Insightful

    It will work, it just won't always work.

    I agree, and nothing *always* works. There is no sure-fire route to success. Direct investments with iron-clad contracts does not guarantee that you'll get your money's worth.

    If you're willing to take the risk of donating some money to a project that you'd really like to see get off the ground, then Kickstarter seems to be a way to do that. It's not a good idea to donate to Kickstarter funds of total strangers without any track-record of completing projects, but there are real professionals who have used Kickstarter to get funding for sensible projects with feasible goals.

    If you want to be extremely cautious, only put your money into extremely safe investments. Still, don't assume that it's impossible to get ripped off that way too. There have been plenty of people who have been scammed by reputable investment firms. Hell, the whole world has been scammed by Goldman Sachs.