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MacBook Pro Fragrance Created

First time accepted submitter GreenPages writes "There's a new signature scent for Apple fans — 'the scent of an Apple product being opened for the very first time.' Created for an art exhibition, the special fragrance is not for sale. From the article: 'The scent created with Air Aroma for Greatest Hits encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum laptop which has come straight from the factory in China.'"

15 of 114 comments (clear)

  1. Olfactory Distortion Field by TaoPhoenix · · Score: 5, Insightful

    This article is going to spawn about 40 attempts at +1 Funny and another 40 Troll results.

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    1. Re:Olfactory Distortion Field by MadKeithV · · Score: 2

      This article is going to spawn about 40 attempts at +1 Funny and another 40 Troll results.

      Yeah, the article stinks.

    2. Re:Olfactory Distortion Field by radiumsoup · · Score: 5, Insightful

      I got a few...
      "The new fragrance is called 'Smug'"
      "There's a $249 charge for Apple Aroma Care to keep your smell refreshed as new versions come out"
      "The first version of the atomizer will have a lot of features you never knew you needed, but later versions will drop those in favor of still other features you don't actually need at all, but will learn to rely on."
      "The bottle and spritzer are not upgradable, but why would you want to change perfection?"
      "Well, at least now I'll be able to smell a douchebag in advance so I can know when to take the next elevator."

    3. Re:Olfactory Distortion Field by Anonymous Coward · · Score: 2, Funny

      Don't worry, soon we geeks will have OpenSmug, LibreSmug, Gnarcissist, Konceit and, of course, Gnu Scent, which features six modifier squeeze-bulbs and a commented-out toe-lint include (the source comes with it).

  2. It'd sell by loftwyr · · Score: 4, Insightful

    Well, people buy "new car" smell fragrances so I can see people buying this.

  3. another idea by Spiked_Three · · Score: 4, Funny

    I'm sure if there was a way to capture the fragrance of throwing money out of the window, the mac crowd would buy that too.

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    1. Re:another idea by itsdapead · · Score: 2

      I'm sure if there was a way to capture the fragrance of throwing money out of the window

      I think that Chanel, Dior, Boss et. al. nailed that years ago.

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  4. Re:Sexy? by PrescriptionWarning · · Score: 4, Funny

    Of course it would, the fresh chinese factory worker smell really does a number on the olfactory!

  5. What does arrogance smell like, anyway? by Trip6 · · Score: 2

    Always wondered...

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  6. The artist was trying to say what with this? by dryriver · · Score: 3, Interesting

    Since this is an art project, the created scent is supposed to evoke something or the other, right? Some kind of intellectual reaction or discussion? It may be a commentary on the ritual of "product unboxing" being taken so far by some people, that they even create "product unboxing videos" on Youtube... It may be a commentary on Apple users being so damn addicted to buying from Apple, that even the "unboxing scent" of the products being opened evokes a sense of "Euphoria" in Apple fans. Since most scents are closely related to fashion (labels), it may be a commentary on Apple's products being so mainstream "fashionable" now, that one might as well create a "fragrance" for Apple, which some people wear like they wear Prada, Hugo Boss or YSL... That last one is probably what they were targeting with this art project. The fact that Apple products have become more "fashion item" than "computer product". And, probably the related fact that many people who buy Apple stuff to be in the "in-crowd", are "fashion-victims" of sorts, who feel compelled to buy that-which-is-fashionable. ---- (Now if only someone made a scent replicating the smell of my latest Samsung laptop being unboxed, then I could become a "fashion-victim" like the Apple geeks, too =)

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  7. Re: Sexy? by janimal · · Score: 5, Interesting

    My thought on reading the headline was that this was a scent that Apple would drop into their new laptops. Not a bad idea, I thought.
    This reminds me of my first visit to the Abercrombie & Fitch store in London. They spritzed the clothing in there with their perfume. And the hot girls that helped me pick the clothes also had the scent on. The experience ingrained the smell into my brain as the smell of "sexy".
    Smell association is a powerful device. If you got Apple fans to associate Apple gear with a specific scent, they would crave the product if they just smelled the store around the corner.

    But the smell of plastic and aluminum? Boring.

  8. Re:eau de solvent by Reverand+Dave · · Score: 4, Funny

    No, it smells more like a pretentious hipster douche-bag. Like B.O., a tall half-cap-mocha-chino with fair trade organically grown beans, and Patchouli oil, with a hint of too tight jeans and horn rim glasses.

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  9. Re:Buying product with better resale throwing mone by BronsCon · · Score: 2

    DISCLAIMER: I work in a mixed OSX/Windows/Linux office and run all three operating systems personally.

    Funny, I bought an Acer Aspire One in 2008. I gave it to my sister for christmas last year, still working, still useful, with not a scratch on it. Runs Win7 just fine and handled everything I, as a developer, ever threw at it, including running CentOS and OSX in VMs on a Win7 host (it was a tight squeeze in 2GB of RAM, but it did it).

    For $239.95 plus tax.

    Further, I'm not sure of your definition of "last much longer", but I routinely see PC laptops physically outlast their Mac counterparts. Further to the point, I can go out and get a PC laptop that outspecs the top-end MBP, for less than the top-end MBP, so if you're touting top-end hardware that won't be as obsolete, as fast, I'm sorry, you're wrong there, as well.

    In other words, take your smug elsewhere.

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  10. Woz was a god by number6x · · Score: 2

    Woz never had the reality distortion effect that affected people the way that Jobs did, but he did have a different kind of cult hero effect.

    Back in the late '70s and early '80s, Woz was probably more highly regarded by Apple users than Jobs was. Of course, those were the days of 'hobby' computers and that group made up a large portion of Apple II users.

    Woz created good hardware that simplified and reduced the cost of many components. He was also interested in bringing computing to the masses, but didn't dumb it down. Woz had a lifelong love of education and he really pushed creating an informed and educated user base.

    His attitude was a key part of Apple's early success. They produced documentation that enabled users to learn and enhance their systems and to promote a good level of code quality.

    There were many heros from the home-brew era of computers, and Woz was one of the top heros.

  11. Re:What smell? by Dogtanian · · Score: 2

    Oh, and the obligatory [penny-arcade.com].

    WTF? No, this is the obligatory Penny Arcade cartoon. (Could it be any more appropriate to this story?!)

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