The Artificial Life of the App Store

mikejuk writes "How does the Apple App Store actually work? What is the best strategy to employ if you want to get some users and make some money? There are some pointers on how it all works from an unusual source — artificial life. A pair of researchers Soo Ling Lim and Peter Bentley from University College London, set up an artificial life simulation of the app store's ecosystem. They created app developers with strategies such as — innovate, copy other apps, create useless variations on a basic app or try and optimize the app you have. What they found, among other things, was that the CopyCat strategy was on average the best. When they allow the strategies to compete and developer agents to swap then the use of the CopyCat fell to only 10%. The reason — more than 10% CopyCats resulted in nothing new to copy!"

Comments

Useful Fitness-Function?

[allo]

Of course a copycat can be minimum efford maximum profit in a simplified model, but this strongly depends on the calculation of the fitness-function. I think it can be hard to match the real world fitness-function, because some of the factors that are relevant to an actual user are hard to calculate.

Re:Useful Fitness-Function?

[Zerth]

I wonder if they included the idea that frequently it is the copycat that takes off, while the originator languishes in obscurity.

Re:Useful Fitness-Function?

[plover]

There's more than one utility function. For example, if wrote an app I would not expect to profit, it would be for fun. Thus I'd give it away for free or a dollar. Someone else might be hoping to make a living at it. too bad.

This simulation was built to identify profit models, not to maximize developer happiness. But the two are related, and profit will be an element everyone can measure.

Consider if the app you created turned out to be really fun and truly innovative, and it went viral and sold five hundred thousand copies at $0.99.

If nothing else, you'd learn that half a million users can be awfully demanding. You might find yourself mired in support requests, and have to decide whether or not you can support it yourself or if you want to sell it to a game company so they can manage it. If nothing else, you might be surprised when you discover you have to pay taxes on a whole lot more income than you thought. The point is that at some financial threshold, you will probably have to take it seriously. My threshold might be higher or lower than yours, but in this simulation, it doesn't really matter. It would change your personal view of profiting from your work.