Google and the Future of Travel

Posted by Soulskill on Tuesday April 24, 2012 @06:13PM from the who-needs-minority-report dept.

An anonymous reader writes "It's been one year since Google's $700 million acquisition of ITA Software was approved by the U.S. Department of Justice after an antitrust review. So what does the search giant's strategy in online travel look like now? Google's Flight Search and Hotel Finder tools have met with mixed reviews in recent months, but a new bit of analysis argues that the future of travel is not about search, it's about data. More specifically, Google wants to make available everything from airfares and restaurant reviews to maps and transit schedules, throughout the entire travel process. And it wants to use travelers' online behavior to serve up better targeted ads and content across all of Google's sites and services."

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Re:wtb: cheapest flight anytime by Anonymous Coward · 2012-04-24 19:36 · Score: 0, Troll

All I want when booking a vacation is: - What's the cheapest flight to X. I don't care when or what carrier.

And you are the reason that air travel is now an appalling experience.
You are the reason that seat pitch is now 28 inches.
You are the reason that 85% of cabin air is recirculated instead of fresh.
You are the reason for baggage fees, grumpy cabin staff and babies crying onboard.
If cost is your only criteria, please walk.