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FCC To Require TV Stations To Post Rates For Campaign Ads

Posted by Soulskill on from the dollars-and-sense dept.

bs0d3 writes "The FCC has voted to require broadcast TV stations to post online advertising rates they charge political candidates and advocacy groups. The vote came despite strong opposition from many broadcasters. 'By law, television stations offer political candidates advertising rates that are much lower than those offered to other advertisers.' Advocates argue the public should have easy access to information about how much candidates and other groups are spending on television to suck in voters. 'Network-affiliated stations in the top 50 markets will have six months to comply. For all others, the deadline is 2014.'"

2 of 106 comments (clear)

  1. Google should be included too by TechnicalExpert · · Score: -1, Offtopic
    Political candidates use Google Adwords to bid on keywords and search queries that they think will get their votes up. Google is directly both providing astroturfing platform for politicians and making money off the scheme. Just like they did with rogue prescription advertisers and promptly ignored responsibility as long as they got the money. In fact, since Google provides system that is capable to target people significantly better than TV ads they should be looked at and dealt with first.

    Internet search giant Google is bracing for a fine that could top $500 million, after a federal probe of illegal online pharmacy ads placed on the website over the past three years, CNN has confirmed.

    Law enforcement sources tell CNN that federal prosecutors in Rhode Island, along with undercover agents from the Food and Drug Administration, are heading up a massive investigation aimed at showing Google knowingly took advertising money from websites selling highly addictive drugs without a legitimate prescription.

    Just outstanding...

    1. Re:Google should be included too by Anonymous Coward · · Score: 0, Offtopic
      TechnicalExpert = TechNY = TechLA = Bonch = Sharklaser & ad nauseum = Burson Marsteller = Facebook = Microsoft.

      This discussion has been contaminated by reputation management experts.

      Treat any posting here with contempt and ridicule, even those appearing sincere. They are all participating in the gaming and consequent destruction of tech discussion sites.

      Do not contribute to these poisoned topics.

      http://www.bloomberg.com/news/2011-05-12/facebook-enlists-pr-firm-burson-marsteller-to-pitch-google-privacy-story.html
      http://articles.businessinsider.com/2011-05-12/tech/30002042_1_burson-marsteller-burson-marsteller-facebook