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Brazil Retailer Using Facebook Likes On Its Clothing Hangers

Posted by samzenpus on from the friend-your-shirt dept.

TheGift73 writes "Retailer, C&A, is putting 'real-time Likes' counters on its hangers in locations around Brazil. The Like data is taken from C&A's Facebook page, where the company has listed its various wares for people to interact with. When a person Likes an item, that Like shows up on the hanger. It is meant to help customers with purchasing decisions. If they are unsure of one item, they can see how many people online think the product is a good buy."

2 of 112 comments (clear)

  1. It is Brazil, but... by Anonymous Coward · · Score: 3, Informative

    C&A is from Netherlands - http://www.c-and-a.com/uk/en/corporate/company/about-us/ca-international/

  2. Re:Really smart!! by niftydude · · Score: 3, Informative

    You mean pretty much everyone? Because girls go out shopping together, either with friends or their boyfriends so that they can get their opinions on how something look. Likewise, many times men have their girlfriend or wife buy them clothes.

    I highlighted the important bit of what you said. I'm OK with people getting opinions from friends about stuff.

    But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.

    --
    You can never know everything, and part of what you do know will always be wrong. Perhaps even the most important part.