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Brazil Retailer Using Facebook Likes On Its Clothing Hangers

Posted by samzenpus on from the friend-your-shirt dept.

TheGift73 writes "Retailer, C&A, is putting 'real-time Likes' counters on its hangers in locations around Brazil. The Like data is taken from C&A's Facebook page, where the company has listed its various wares for people to interact with. When a person Likes an item, that Like shows up on the hanger. It is meant to help customers with purchasing decisions. If they are unsure of one item, they can see how many people online think the product is a good buy."

2 of 112 comments (clear)

  1. Re:Really smart!! by SuricouRaven · · Score: 4, Interesting

    The boyfriend isn't there to offer opinions. Anyone who can get a girl friend knows the importance of lying when asked about clothes. The boyfriend is taken to serve as a pack-mule.

  2. On the hanger? by ArsenneLupin · · Score: 5, Interesting
    What if some customer picks up an item, tries it on, doesn't like it (no pun intended...), and puts it back ... on the wrong hanger?

    Or is there some RFID tag by which the hanger identifies the actual piece of clothing hanging on it? Doesn't look like it, as the picture near the article shows a row of empty hangers happily showing a count... And would be difficult to implement anyways if ever this is used in a rack which is much more packed, where a hanger might detect the piece of clothing hanging on the hanger next to it...