Slashdot Mirror
Dish Network Announces Prime Time TV With No Ads
Hugh Pickens writes "Forbes reports that Dish Network has announced a new feature called called Auto Hop for its satellite TV subscribers that will let you automatically skip all commercials for prime time television from the four major broadcast networks — when you watch programs the day after they are first aired. 'Viewers love to skip commercials,' says Vivek Khemka, vice president of DISH Product Management. 'With the Auto Hop capability of the Hopper, watching your favorite shows commercial-free is easier than ever before.' Craig Moffett says it's going to be hard for Dish to maintain good relationships with its programming affiliates when they start offering a feature intended to cut out the bulk of the affiliates' revenues. Whether the auto-skip feature can withstand legal challenge remains to be seen. 'Given the already long list of industry-unfriendly features promoted by Dish, one wonders if Auto Hop will be the final straw that provokes legal action from the broadcast networks,' says Moffett. 'We suspect Auto Hop probably uses some sort of bookmarking insertion based on automated recognition of commercial inserts (called "fingerprinting'"), which if true could certainly be argued to be a manipulation of the content stream by the distributor.'"
The TV shows on The Pirate Bay will have all the obnoxious shit cut out, once again giving pirates a better product than paying (ad-watching) customers.
This is the Internet age. You only need one bored nerd to manually cut ads, crop video, edit the soundtrack and start a torrent.
I work in the biz. They (all major content providers) already do this. By replacing ads on the set top box (STB) there are three tiers of advertising: nationwide ads, regional ads and local ads. This allows them to maximize profits without having nationwide advertising for business that may only operate within a locality. Those hard drives in the STBs are being used for a lot more than just storing your DVRed content these days.
Even if that were the case, they'd just put advertising directly in the show (more than they already do). It would feel worse than watching an infomercial.
The system in the UK also includes a ban on Product placement and other advertising in-show. I think they've eased up a bit now, but when I was a kid the cartoon "Top Cat" was retitled to "Boss Cat" because there was a local brand of cat food called "Top Cat". (Yes, they actually edited the title sequence, badly). The gang still called him TC though, which would have been confusing if I had actually thought about it.