With BB10, RIM Tries To Break Out of the 'Mobile Ecosystem' Model

Alt-kun writes "This past week has seen a couple of interesting articles about Research In Motion's strategic plans for BlackBerry 10. The Globe and Mail thinks that by pushing HTML5 for app development, they want to make mobile applications platform-neutral, which would let them sell devices purely on the strength of the hardware and OS, rather than on the ecosystem. And the Guelph Mercury notes that they also plan to push BB10 as the basis for a whole range of mobile and embedded devices, not just phones and tablets. One example shown off at the recent developer conference was a Porsche with a BlackBerry entertainment system."

Comments

Re:Why HTML5 apps suck on mobile

[postbigbang]

It would be nice, but no one's bitching that their phone isn't fast enough. Native apps are lovely. Browser apps are lovely. What distinguishes Android and iOS is that there's a business model where lots of people get paid.

Watching videos isn't a business model anymore because the data plans are becoming mind-numbingly expensive. So what's left? Store-and-forward content viewing; low data rate interactives, including gaming. RIM has to offer something that's a monetary incentive to 1) carriers 2) developers 3) content providers 4) aggregators and CDNs and 5) all of these on an ongoing basis or no one's going to invest in doing BBx-specific stuff.

Apple has lots of salespeople and financial partners whose employer isn't Apple. So they promote Apple. Not so for RIM.

RIM gives no guarantees of privacy, security, or economy to increase their value from the user's context, either.

Speed isn't an issue, as phones are throttled by data rates that the carriers can support. Instead, things like actual security and real costs are the values.