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General Motors: "Facebook Ads Aren't Worth It"
Fluffeh writes "General Motors spends around $40 million per year on maintaining a Facebook profile and around a quarter of that goes into paid advertising. However, in a statement, they just announced that 'it's simply not working.' That's a bit of bad news just prior to the Facebook IPO — and while Daniel Knapp tries to sweeten the news, he probably makes it even more bitter by commenting 'Advertising on Facebook has long been funded by marketing budgets reserved for trying new things. But as online advertising investments in general are surging and starting to cannibalize spend on legacy media, advertisers are rightfully asking whether the money spend is justified because it has reached significant sums now.'"
You mean my loser friend from high school who spends all day in front of his computer posting updates on his shitty life *isn't* the perfect person to target with an ad for a $40,000 new car?!?!?
What political party do you join when you don't like Bible-thumpers *or* hippies?
Hey GM, I'll maintain your profile for $2 Million a year. By Grabthar's Hammer, oh what a bargain!
On a more serious note I totally feel for you GM. I spent 20 million advertising my "INVASIVE ANAL PROBE CONSULTING" business and it's just not working. Must be Facebook.
Facebook is not your target audience. You should try direct marketing to the TSA.