Broadcast Industry Wades In On Dish Network's Hopper

gollum123 writes "As with past technological threats, network executives are closing ranks against a Dish Network device that undermines the broadcast business model. The disruptive technology at hand is an ad-eraser, embedded in new digital video recorders sold by Charles W. Ergen's Dish Network, one of the nation's top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network shows are automatically skipped, no channel-flipping or fast-forwarding necessary. Some reviewers have already called the feature, called the Auto Hop, a dream come true for consumers. But for broadcasters and advertisers, it is an attack on an entrenched television business model, and it must be strangled, lest it spread elsewhere."

Comments

Don't do that.

[busyqth]

If you skip ads, you stand with the child pornographers.

Re:Don't do that.

[PopeRatzo]

As for the channel owners? Screw 'em. I'm sorry, but I already pay for the service, and paid a bit extra for the channels. Why the hell should I be forced to become a source of further income to them?

Because they are the job creators and unless you submit to their advertising you are siding with the islamomarxists who are trying to force you to have health insurance.

Plus, they're only forcing you to look at their advertisements for your own good, because those very advertisements are the last line of defense against the evil informed consumer.