Broadcast Industry Wades In On Dish Network's Hopper

gollum123 writes "As with past technological threats, network executives are closing ranks against a Dish Network device that undermines the broadcast business model. The disruptive technology at hand is an ad-eraser, embedded in new digital video recorders sold by Charles W. Ergen's Dish Network, one of the nation's top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network shows are automatically skipped, no channel-flipping or fast-forwarding necessary. Some reviewers have already called the feature, called the Auto Hop, a dream come true for consumers. But for broadcasters and advertisers, it is an attack on an entrenched television business model, and it must be strangled, lest it spread elsewhere."

Comments

Re:Don't do that.

[Torg]

From one of many Hulu's own case studies, 13 million views, 106K total votes
http://www.hulu.com/advertising/case-studies/oscars

So if you go strictly by the view rate, 13 million. That extra cost for a $1,000,000 advertisement would be a whole 7 cents. Since most adds are well under $1M it would be even less.