Americans Happy To Pay More For Clean Energy, But Only a Little More

Posted by samzenpus on Thursday May 17, 2012 @12:03AM from the worth-the-money dept.

Fluffeh writes "A recent study of over 1,000 folks for a paper published in Nature Climate Change has found that the average U.S. citizen is inclined to pay a premium to ensure that by 2035, 80% of U.S. power comes from clean energy. At random, respondents received one of three "technological treatments" or definitions of clean energy that included renewable energy sources alone, renewable sources plus natural gas, and renewable sources plus nuclear power. Delving into the socioeconomics, researchers found that Republicans, Independents, and respondents with no party allegiance were less likely by 25, 13 and 25 percentage points respectively to support a NCES than respondents that identified themselves as Democrats."

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Re:And, of course by localman57 · 2012-05-17 01:32 · Score: 5, Informative

Why would someone go to MacD to get salads?
Because their friends who like burgers are also going there for lunch. The ability to placate the healthy eater or vegeterian in a lunch group has become vital to the lunch menu, particularly in urban business areas. If you don't have these items, you get Veto'd by one person out of six, and you lose the whole group to some place the one can settle for.