New Music Boss, Worse Than Old Music Boss
frank_adrian314159 writes "David Lowery, musician (Cracker, Camper Van Beethoven), producer (Sparklehorse, Counting Crows), recording engineer (Archers of Loaf, Lamb of God), and geek (programmer, packet radio operator, ex-CBOT quant) talks about the economics of the music business and how the 'old boss' — the record labels — have been replaced by the new boss — file downloading services, song streaming, and commercial online music stores. His take? Although the old boss was often unfair to artists, artists are making even less money under the new boss. Backed with fairly persuasive data, he shows that, under the new distribution model, artists — even small independent ones — are exposed to more risk while making less money. In addition, the old boss was investing in the creation of new music, while the new boss doesn't. This article is lengthy, but worth the attention of anyone interested in the future of music or music distribution."
Even indie artists have campaigned against these new services. For example, take Spotify, well known European free music service that gained lots of attention.
Many indie artists tried the service for several months and when the payout time came, they found out they only got a few hundreds (if even that) from the service. It was serious degrade from their previous earnings.
At the same time, Spotify shareholders and investors include EMI, Sony BMG and Universal Music Group. Since Spotify only paid small share to artists, the labels profited from increased stock prices. Because of this, they didn't need to pay artists any share but still profited greatly.
So yeah, there you go. Do you really think you're wiser than these guys? Keep trying to get around them, and they will assfuck you even more. Seriously. Do it. If you want to destroy any nice music we have.
But this is what 'we' want, right?
We don't want there to be multimillionaire 'artists', or hundreds of supposedly indie (but really signed with GenericIndieLabelX that's part of IndieGroupY that is a wholly-owned subsidiary of QuirkyMusicZ, a division of SONY Music Entertainment).
'We' want bands to be able to stand on the merit of the quality of their music - be that through being highly popular at the whim of the way the 'popular' wind blows, or through a devout share of followers who will buy merchandise and go to concerts. We want the remaining artists to perform music not for the money but because they want to perform it for their own joy (either out of performing or out of the reactions of the crowd) and any money they get out of that is just a nice little bonus.
'We' don't care if that means most current artists will just have to find something else to do, and others will just have to make it their hobby next to an 'honest' job.
And if that situation is not to particular people's liking, they would be more than welcome to become patrons of the (musical) arts if they have the wealth to do so.
As long as 'we' get to enjoy music for next to nothing or completely nothing, and certainly with as few middlemen as possible - because that is what the process induced by technology has allowed us since the days of the cassette tape, which the internet has merely accelerated.
tl;dr: Something about horse-and-buggies and all that.
It's quite simple - in online, you have to handle your marketing yourself. If you just replace old model with new one, but keep old way of doing things, sorry, it won't fly. Online gives posibility to compete a lot more bands than old system. And in result of course you get less money. Don't like it? Then try to stick with old system. Didn't like it too? Do pros and cons then and see what's working for you.
Also sorry, while I recognize that artists should get something about their efforts - but only then if their art is "consumed". There's tons of music out there. Tons of CC (lot of them really good ones). And it's a pitty, but some of artists can crunch really high class stuff without any sweat, but some has to do lot of pushing. So maybe it's not worth then.
user@ubuntubox:~$ stfu This server is going down for shutdown NOW!
you should me making music for the love of it, anything else and you're greedy
Here's the thing about it though:
Let's say I make good music. Right now I have a full time job to support my family, which means that any music I make is in the spare time between work and sleep and whatnot. If I can't make money off of the music I create, it will continue to be made only in the spare time I have. I will produce it slowly and sparingly. I won't be able to do that many live shows.
We don't need a system where I become a millionaire, but it does need to be enough that I can make music (or books, or any other form of art) my occupation rather than my hobby, if I'm good enough.
William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
"We don't need a system where I become a millionaire, but it does need to be enough that I can make music (or books, or any other form of art) my occupation rather than my hobby, if I'm good enough."
But exactly why? Some people has very artistic talents, still, they working as clerks or programmers and play on stage on their free time because they enjoy it.
All acts I have seen in their breaktrough has been superbly talented and therefore their effort was just worth that. If you just below average - then you can make descent art, but it will be a hobby (not bad thing, but you can't hope make a living out of it). It is also a decision - if you want to go for it, you have to sacrifise something. You can't expect everything to fall into line for you.
user@ubuntubox:~$ stfu This server is going down for shutdown NOW!
The real "problem" is that musicians and record companies con no longer make as much money selling crap as they used to.
Prior to iTunes and other legal methods of downloading music, there was only one way buy music -- you went to a store and bought an album. Whether it was a CD, vinyl LP. 8 track tape or whatever, and it didn't matter if half the songs where crap. That was your only choice. Period. And that was a great deal for both musicians and record companies because it meant that they sold a lot of albums and made a lot of money. And lets be honest. Even the all time greatest "classic" albums have some filler on them. Songs that absolutely nobody cares about. In the past, it didn't matter, you bought the whole album and the musicians'/record companies got the maximum amount of money
But now, that's no longer the case. Only like 3 songs from an album? You just buy those 3 songs. And the math is pretty simple:
-- A million people buy those 3 songs from the album -- the artist royalties from 3 million songs sold on iTunes is a lot less than 3 million albums sold.
-- A million albums sold with 12 songs per album = $1,080,000 in publishing royalties for the songwriter (9 cents per song). But if a million people just buy those 3 songs publishing royalties = $270,000.
In the end, it's really no different than any other technological change. You can't make a living delivering packages by stage-coach anymore either.
Exactly the problem here. Until digital distribution was available, most of the music being purchased prior to that came from a select few artists. The record store would carry material from maybe 100 artists or so (rough estimate). They simply couldn't carry music from 10,000 different bands there, due to size constraints. 1% of the artists making 99% of the money.
The amount people spend on music hasn't really changes by that much of a factor - it's just that there's more available artists now. The other 9900 artists that weren't popular enough to get in the record industry are now getting heard. They're just starting to get a cut now, via spotify or whatever
Global warming and other natural disasters are a direct effect of the shrinking number of pirates - Gospel of the FSM
...We don't need a system where I become a millionaire, but it does need to be enough that I can make music (or books, or any other form of art) my occupation rather than my hobby, if I'm good enough.
We *need* a system where everyone has access to shelter, food, water and health care. We *want* books, movies, music and other entertainment.
All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
the bosses aren't the problem, the problem is the amount of product
i like most rock from the mid 60s to present day. there are so many good bands to listen to that its impossible to buy it all on CD. too expensive.
recorded music is your advertising and you should be making money on live performances from the real fans
This is quite right in my opinion. Roughly 2 years ago I read an article on the BBC's website where they interviewed Mick Jagger. He shocked them with what he had to say. This is not in any way, shape or form an accurate word for word account of what was said but my paraphrase covering the main points.
BBC: So what do you think of digital music such as MP3 files?
Jagger: It's not a problem for me. (note: The Stones were on iTunes long before the Beatles were and were serious about their web presence earlier too.)
BBC: (stunned) You don't think you're being ripped off by illegal downloads?
Jagger: Look. The truth is that for all of our years in the industry, for very few of them did we really make good money just from the music. There was a period of about 10 years from the 1980s into the 90s where we got paid a lot of money, but for most of my career the actual royalties from music sales have not really been all that good. We have always made the majority of our income from touring.
The music companies hate this because they don't make money from touring so they are still trying to make the old models work in a world that rejects them. Paul McCartney can't sell CDs any more like he used to but whenever he feels like playing a concert he regularly sells out 50,000 seat or larger stadiums throughout the world and I've not once heard him bemoaning the current state of the industry.
It’s usually after someone like myself suggest that if other people are profiting from distributing an artist’s work (Kim Dotcom, Mediafire, Megavideo, Mp3tunes,) they should share some of their proceeds with the artists.
Maybe I'm not hep to the way you kids are getting music these days because I have to spend time keeping you all off of my lawn, but these services advertise a way for me to access the music that I bought from any device anywhere that I happen to be.
Is he implying that Mp3tunes should be paying him to store my music and make it accessible to me from wherever I am?
Let's see...I have a SanDisk MP3 player. I have a bunch of music on it. Should he be getting paid by SanDisk? After all, SanDisk made a profit selling me a device to listen to their music. Without that music, why would I buy a SanDisk MP3 player? Shouldn't some of that go to the musician? How about that CaseLogic case I have to hold CDs? They made a profit from that. Shouldn't some of that go to the people who make the music that I hold in that case?
You made your money selling me the music. Now go away.
recorded music is your advertising and you should be making money on live performances from the real fans
Which kinda defeats the purpose of having fans from all over the Internet, there's many many bands that won't come to my little corner of the world and you'd have to be a pretty big fan to travel very far just to go to a concert. And even then they still only get one ticket. And maybe that one weekend they are there it doesn't work because you got another important event. You can't live off just a handful of fanatic fans who'll go to any length to see you.
just like almost every line of business these days. break even or lose on 90% of your customers and make your profit on the rest. something like 4% of dropboxe's customers pay them, yet they make A LOT of money
Where the analogy breaks down is that it's easy for everyone who wants to get dropbox's paid service to do so. With a live performance there's probably 4% that'd pay and 4% that easily could go (remember anywhere you hold a concert is where >99.9% of the earth's population doesn't live) for a total of 0.16% that actually came and paid.
Live today, because you never know what tomorrow brings
I feel like a lot of replies to your posts are missing your point, which is sad because it is a good one.
I believe the parents point is this:
If you WANT more music/art from someone, than a system that allows that person to spend the majority of their time working on it is beneficial to both of you.
Saying that someone doesn't deserve to be rewarded for their efforts and given the opportunity to pursue them full time will only result in getting less of what they have to offer.
This guy does make some reasonable points, but for all that he thinks himself an uber-geek, he is apparently disconnected from the realities of the tech world today.
He thinks that technologists like software patents. Most technologists who are familiar with the issue are strongly against them; the only group consistently in favor of software patents is the patent lawyers.
The downside of his proposed deal, in my view, is not abolishing software patents (which would instead be of tremendous benefit), but abolishing music copyrights. For all that the strength of copyright protection has weakened in the Internet era, it is not zero by any means, and still plays its role of promoting the 'progress of science and the useful arts'.
The big problems come if you attempt to recreate, via stringent and draconian restrictions, the strong copyright regime we had before the Internet. These attempts are doomed to failure, and will create significant collateral damage while failing in their intended goal.
Look at Justin Beiber, no internet, no Justin. Also, the author of the article completely overlooks the fact that the largest downloaders are also the largest purchasers of entertainment. File trading has replaced radio as the medium of choice to find new music. If we eliminate file trading we also eliminate the path to the audience. People won't buy what they can't find or can't hear.
Be careful what you wish for. You just might get it.
If that is the moral then the article author might be in trouble given his stance. His last sentence is:
I’ll make technologists a deal, I’ll give up my song copyrights if you give up your software patents.
So how do we accept? More telling is that I think it shows he really does not understand the digital side of things very well. Outside major corporations or patent trolls I imagine many people would happy see software patents disappear.
As you might have noticed, its almost impossible to find an american who is willing to farm, because its hard fucking work. Which tells me that the wages for farming ought to rise, instead of allowing high unemployment and immigrant labor to produce it. Perhaps then americans will stop shoveling their fat faces full of food, and we can stop wasting money subsidizing the farming companies, which will make unemployment start to fall considerably.
My first problem is that you don't have a constitutional right to IP. It isn't in the Bill of Rights. It's in the power of Congress section. That means it is up to congress how to deal with IP. We could get rid of it tomorrow with just a plain old law no amendment needed.
Most importantly is the ignorance of economics. The author doesn't go far enough back in music history. Go back before there were recordings of any kind. How many people made a living being an artist? How many we're wealthy? It was the recording technology that let artists reach a large audience. Coping records was capital intensive so the recording and publishing industry was able to make lots of money.
But now technology advanced to the point where coping is nearly free. The recording cartel can no longer exist. Sure they will try to use laws to keep it alive but it's a losing battle. There will be no money to be made in recording.
The answer? You will have to work. That means playing for audiences, selling merchandise, and figuring out how to get people to pay you for real goods and services.
How many geeks here would live to return to the 90's where all you had to do is make a website and go IPO? Well too bad those days are over.
I love Jesus, except for his foreign policy.
I tried to start an indie label, partnering with a band that was well-liked locally and had some regional fame. We recorded at home with a TT-24 for digital I/O and monitoring and Logic 7 & Profire Lightbridge for getting it onto disk. Were able to do 24-bit 96khz and plenty of plugins. I had more multi-track channels and more processing power/virtual gear than any studio in the early 1990s. Grabbed a set of self-powered studio monitors for under $1000 (which blow away anything that was available for purchase in 1990).
We did the Tunecore digital distribution method, got into the local record shops, and generally tried to take advantage of any avenue we could.
Ultimately we lost money, here are the mistakes we made:
1. We pressed Vinyl. Granted, we got a good deal and it was a quality product (including MP3 download card using software I wrote myself) but the economics make it such that you need to sell at least a couple hundred to break even and there wasn't enough of a market for it. We sold over 100 in the first year, just from a few local shows and two local record stores. Come to find out this was more than almost everyone else - the local record store sold out (and paid us out) several times - the store manager was shocked to actually be paying money out as most of the indie albums don't sell enough to reach the threshold. Lesson: Don't press vinyl. Unless you can sell out a 5,000 seat venue in at least 10 cities you will lose money.
2. We thought CDs were on their way out so we didn't make that many of them. It turns out we should have - we sold through the CD run quickly and it was our biggest money maker, even at $5 each. This was in 2009 but still - people are more likely to buy CDs when out and about because they are small and easy to carry. Vinyl means a trip back to the car or having to lug it around town for the rest of the night.
3. Digital only works if you have access to some channel to get noticed - a friend with a very popular blog, a host of a very popular podcast who likes you, etc. There is too much music in the online catalogs - often good music. It is extremely difficult to stand out in the crowd, no matter how good you are. You should plan on about 1% conversion rate of people at the show to merch sales, so if 1000 people show up 10-20 will buy something.
4. Publicists and marketing don't work unless you can put a huge budget behind them. Thankfully we didn't spend a ton on this but others we know spent their life savings or thousands. Yes, they got local college radio interviews and blog mentions but none of it translated into increased sales of albums. It did bring a few people to shows but not enough to make up for the outlay in merch sales. This seemed to apply regardless of the genera.
5. We spent money on the launch show - it was a huge loser. If I had to do it over again, I wouldn't have bothered. It just takes too much money to put on a good light show so unless you have access to moving lights or projectors that you can borrow for free, or can play to a venue that already has the gear, don't bother. This leads into the next item...
6. Unless you are a well-known act, you will get screwed by the venues (who are often trying to squeak by themselves). Always charge a cover and make sure your deal is for the cover if you can (and have *your* helper work the door!). Local promotion is difficult - people are bombarded with Facebook notices, emails, etc about a ton of shows all the time so most people tune out. If possible, find out where the crowds already show up locally and make a deal to play there. It is much easier to make a new fan by going to where the people already are than trying to convince a bunch of strangers to come see an unknown band.
7. You must take credit cards. Period. Get an iPhone and Square and make sure you have signal. Make each band member get on a different network (VZW, ATT, Sprint) so you can be certain you will have coverage at the venue. Taking cards will often more than double your take vs not taking c
Natural != (nontoxic || beneficial)